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Ram Navami: Birth anniversary of Lord Ram
Ram Navami is an important Hindu festival that is celebrated on the holy occasion of the birth anniversary of Lord Rama. Lord Rama is the son of King Dasaratha and Queen Kausalya.
You can also read first about- Hindi new year
It is observed on the ninth day of the month of Chaitra. Each year a lot of devotees with faith and dedication in their hearts celebrate Ram Navami. So, it is celebrated in the honor of the birthday of Lord Rama.
Moreover, It is recognized as one of the five most sacred festivals in the Hindu religion.
In addition, The date on which it falls varies each year. Chaitra month is the first month in the Hindu lunar calendar.
It will be celebrated on 21st April that is thursday in 2021. Also, for the same, the timing of prayer is from 11:06 to 13:38. It is a very auspicious day.
All of India celebrates Ram Navami. Moreover, it is even celebrated for nine days in some states.
Ram Navami and devotees
On the auspicious day of Ram Navami, devotees keep a day-long fast and sing songs in the name of Lord Rama. Mantras chanting is seen all morning up until noon on the day when Lord Rama was born.
Devotees recite verses from the holy book Ramayana all day and listen to the epic story of Ramayana being told.
In the places where it is celebrated for the first nine days in the month of Chaitra, so, the narration of the holy book Ramayana starts from the first day to attract peoples and devotees.
People also keep fasts for all the nine days of celebration of Ram Navami for the belief that fasting on it leads to salvation.
Significance of Ram Navami
The day of Ram Navami is celebrated and significant as the day when dharma was established over the adharma and indicates the victory of good over evil. It is celebrated in all states of India by Hindus and the devotees of Lord Rama.
Lord Rama is also believed to be the seventh avatar of Lord Vishnu, so the festival becomes especially important for the Vaishnavism tradition of Hinduism. The celebration of Ram Navami starts with an offering of water to the sun as the sun is believed to be the ancestor of Lord Rama.
Ram navami is celebrated differently in different states and is known by different names but the faith and devotion of the deevotees enchanted by the magic of this auspicious day remains the same for all around the world.
States and their celebration
Ram Navami is celebrated by the Hindu diaspora with roots in various states of India. The festival is especially famous in the states of Uttar Pradesh, Tamil Nadu, Bihar, Jharkhand, Telangana, and Andhra Pradesh.
In the state of Uttar Pradesh, it is widely celebrated in Ayodhya which is one of the seven most important Hindu pilgrimage sites. Hence, Ayodhya is completely decorated on the occasion of Ram navami and a fair is organised.
So, thousands of People visit the Ram Navami Mela and the temple on this festival. One of the major attractions of the Melas except the food is that they also include Ram-leela act around the city.
In Tamil Nadu, there is a Janaki temple in sitamarhi where Ram navami is extensively celebrated. Also, Janaki temple, sitamarhi is the birthplace of Sita. Hence, The temple is believed to be 100 years old. Above all, the temple is fairly big structure and has the divinity of Lord Ram, Sita and Hanuman.
RameswaRam which is located in Tamil Nadu is also an important religious site for Hindus all around the world, because of its role in the Ramayana. Thousands of devotees take a holy bath in the sea and pray at the Ramanathaswamy temple.
Ram navami in Maharashtra is popular by the name Chaitra Navaratri and while in South India it is known as Vasanthothsava, and is said by some to be part of the festival of Spring.
Some more states celebrating Ram Navami
At the Sivananda located at Rishikesh near the sacred Ganges, people read the epic Ramayana and can also be found chanting Vedic mantras.
A fire ceremony is also organized and teachings about the Ramayana and Lord Ram are conducted for the people that are interested to learn about this festival.
Ram navami in Andhra Pradesh is celebrated among the deevotees by praying from homes and visiting temples.
People also eat vadapappu which is moong dal soaked in water and Panakam which is Jaggery, powder of black pepper and cardamom mixed in water on this occasion. After that, The main celebration in Andhra Pradesh takes place near the godavari temple at bhadrachalam in the famous Rama temple.
It is also celebrated as the wedding day of Lord Ram and Sita. Wedding ceremony of the celestial couple is also performed in the temples around the city.
In conclusion, Ram navami is celebrated to give reverence to Lord Ram, Sita, Lakshaman and Hanuman. Also, the Hindu god, Surya, is also the part of the workshop on this day.
Hindi new Year: Chaitra Month
As per our knowledge, we all know that there are numerous days throughout the year celebrated as New Years Day within the different regions of India. Let’s learn about hindi new year.
Observance is ready by whether the calendar is being followed or the calendar. Those regions which follow the calendar , the year falls on Baisakhi in North and central India. Rangoli Bihu in Assam, Puthandu in Madras, Vishu in Kerala, Pana Sankranti in Odisha and Poila Baisakhi in Bengal within the month of calendar. That’s Vaisakha.
Generally, nowadays on 14th or 15th of month of April. Those following calendar consider the month of Chaitra. Because the first month of the year, that the year is well known on the very first day of this month like Ugadi, Andhra Pradesh, Telangana, Karnataka and Gudi Padwa in Maharashtra. Similarly, few regions in India consider the amount between consecutive Sankranti collectively month and few others take the amount between consecutive Purnima As a Month. In Gujarat, the year is renowned because the day after Diwali. As per the Hindu calendar, it falls on Shukla Paksha Pratipada within the Hindu month of Karthik.
As per the Indian calendar supported lunar cycle, Karthik is that the first month of the year and also the year in Gujarat falls on the primary right day of Karthik. In other parts of India, New Year celebrations begins within the spring. Now question arise in every ones mind that,
Why do we celebrate Hindi new year?
New Year is standard with gaiety and pomp about the globe wherever Hindus life. India’s ancient faith salutes New Year at the beginning of spring, when nature involves life, in Mead, April. New Year comes with the onset of Chaitra masam. In March or April, in step with Hindu panchang. It falls on different dates and it’s called different name in each region. Like Baisakhi, Vishu, varusha pirappu, Ugadi , budi Deepavali, Gudi Padwa and bestu varas are just some. Homes are late with oil lamps and decorated with Flowers to draw in blessings.
Like most in ancient cultures, Hindus traditionally observe the beginning of every New Year with the arrival of spring. Which occurs in mid-april that day coincidence with the sun sentence into the constellation, mesha, the primary sign up Hindu astrology. Following this astrological calculation. Celebration for Tamil New Year . Falls on Pan American Day in most years.
How is the Hindi New Year celebrated?
Let’s take a glance on how we celebrated the Hindi New Year . Hindustan New clothes exchange sweets, gifts and greetings of goodwill. They clean their homes and decorate the doorway and shrine room with beautiful or colourful patterns called Kollam or Rangoli, Symbols of auspiciousness. They visit temples, beseeching God and God for blessings for the year ahead. The Goddess Lakshmi and also the elephant headed God. Ganesh are especially venerated on this present day.
In some communities, elders give money to you. Then children as a token of fine luck. Making the years first financial act selfless and thus auspicious. Families face beside grade revelry. Enjoying elaborate dishes and good company. People gather to pay attention to interpretations of the celebrities position and auguries of things to come back, for during this fall culture. The lunisolar calendar is closely interwoven with astrology. An elder or a learned astrologer may read the family’s fortune for future 12 months. Predictions are even given on Indian television.
Now provides a brightness on Gudi Padwa.
Predominantly, this festival celebrated within the state of Maharashtra. This festival remark as a bright welcome of season. The day is well known as New Years Day for the people of Maharashtra as per the lunisolar calendar. The phrase Gudi Padwa is coin from 2 words. Good evening brahmas Flag and padava or paddava. Meaning the primary day of the intense phase of the moon.
Gudi Padwa is renowned on the very first day of the month of Chaitra. As per the Hindu calendar. Which usually falls between March and April as per the Gregory and calendar. This year The festival are celebrated on 13th March of 2021.
There are lot of myth behind Gudi Padwa.
Let’s know what’s that?
There are myriads of stories behind it. In Brahma Puran, one in all the scared Hindu scriptures, its mentioned that Lord Brahma recreated the globe after a natural calamity left. All the people dead and stop time. On at the moment following Brahma efforts, time restarted and also the era of justice and truth began. For this reason Lord Brahma is worship on this present day.
Another story says that Lord Rama return to Ayodhya with Sita and Laxman after leaving 14 years in exit. The day celebrates Lord Rama’s victory over Ravan. Hence Gudi Or Brahma’a Brahmas flag is wasted in households like how it absolutely was wasted in Ayodhya as a victory flag after Rama’s victory over Ravan.
Historical significance
However, there’s another historical significance of Gudi history, because that Chhatrapati Sivaji Maharaja defeated the Mughals and freed the people of the state from the Mughal rule. This can be one in every of the key reasons why people of Maharashtra Voice Gudi on this present day.
It’s believed that the flag word of any reasonably avail from entering the premises of homes . now we must know that Now we must know that how is Gudi Padwa celebrated ? So on this day the main ladies of houses get ready with proper Maharashtrian culture.
Then they make “Naivedya” it means the people offer food to God, And it seems like the ritual of worship. The main meal of the day is “Puranpoli” which made by gram flour . The man of the house take a bamboo stick, wrap the brand new cloth to that stick, hold a Globular water container and some flower chains to it and then it namely as “Gudi”.
Then hang it over the house. After worshiping to the “Gudi” they collectively have their lunch.
You can also read about- Ganesh Chaturthi
Books for free: Where I can read books other than the library?
Looking for next great books to completely get involved into? You are at the right place to read books for free.
As in this fast pacing world, we have no time to sit aside and read books. Here is the solution. In this digital world, you can even read books online without spending a single penny. The internet is all collection of good e-books which you can download and read at your comfort.
You can also read our blog on- What are the rules of your life? Here are some Tips
Here’s a list of 11 places where you can get free e-books and save money (yes, free e-books!).
1. Google eBookstore
On Google eBook store, in the free section you can find a lot of books. There are from variety of genres. You can even sort them with bestsellers, old classics and more. Moreover, books are available in different formats for your ease. You can even check the ratings and review for further preferences.
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2. Project Gutenberg
They have a collection of 45,000+ free e-books. This is an approach to avail e-books online for people who actually want to read. Nothing like registration or enrolling fee is required for it. These books are in various formats such as ePub, Kindle, HTML, and other simpler texts.
3. Open Library
The open library is a free platform with over one million free e-books available on it. This library is having a catalogue to even contribute books and serve other people with it. It is of great ease to use as you can search any book with its title, author, and subject.
4. Internet Archive
If you to get your bring printed. You are at the right place to download it. The Internet Archive is a non-profit digital library where you can access historical and academic books. It is a great go-to for it.
5. Book Boon
Crawling everywhere for educational textbook or a book for business purpose? Book Boon is for what you are looking for. This site offers free e-books which are user-friendly to navigate and the best part you didn’t even have to register for it. There are more than 1000 e-books for free on it.
6. ManyBooks.net
With comforting on your fingertips here is 29000 free e-books that will bound you to read and re-read. You have many facilities such as authors, reviews, titles, languages and many more categories to browse with. These books are compatible with many devices such as kindle, iPads and others.
7. Free eBooks
From mystery to history and romance to drama, this website is a great source for reading books online. You can even read reviews and ratings of each book for a better selection. If you searching books in various genres you must check this site for vivid variety of books.
8. LibriVox
Want to hear the book rather to read? Here is the solution to listen to audiobooks available at LibriVox. There are thousands of book including classics and out-of-print books.
9. PDF Books World
We must thank the public domain which is facilitating with the PDF versions of all the books you want. It is the world’s biggest digital library. You can download them for your leisure times of literature, plays, poetry, and non-fiction tails.
10. Feedbooks
Feedbooks are similar to that of PDF books. Here you have to sign up and create an account for acknowledging the books and download them. Since, they are also of public domain hence; all the books are free of cost. Just remember that when you are on this site, ping to public domain to avoid the collection of premium books which you can purchase by paying its cost.
11. International Digital Children’s Library
If you are looking for books that will engage your children in some good cause you must check International Digital Children’s Library. You can get a range of books here according to the reading levels and its length. Here is a collection of all award winning books with a wide selection of different languages.
I hope you enjoyed this session where you got answer to read books for free.
Happy reading!
What are the rules of your life? Here are some Tips
You must always have some rules for your life. An agenda you follow to be a better self. Let’s see some of them-
Rules of your life No. 1
Never involve your self in drinking, smoking or taking drugs. Your health must be your first priority. We have to be in this body until we die so why not keep its best version.
Rules of your life No. 2
Never call someone more than two times. If they still not pick your call it means they are busy in something prior than you.
There is no age for learning. Learn daily. Spend 4-5 hrs of your day in learning a new skill. Never blame someone else for your failures, only you are responsible for what has happened. Always remember, you always have some way in every situation. Opting to hangout with friends instead of studying a day before exam is your way of spoiling your results. It is how you decide your life to be eventually.
Rules of your life No. 3
Posting your everyday things such as the food on social media doesn’t make you popular. On the other hand, it disappoint someone who is compromising with some basic vegetables at home. Never interrupt someone while they are telling you something. The way we have two ears and one mouth. Use them in the same way. Listen more and speak less to people.
Rules of your life No. 4
Career must always be of great concern. It will only decide how lavishing you can live in your future.
Rules of your life No. 5
Never underestimate yourself. Don’t listen to anyone who say you are not capable of doing it. Instead prove them that you are best in it. If you are willing, you will definitely get it.
Rules of your life No. 6
You must be financially independent. Even after your graduation, you must not even depend on your parents.
Develop a habit of reading daily. Every problem have a solution. You will find them in books. Everything you are facing right now, someone have faced it earlier. Read their experience and learn how to deal with it. Reading will even improve your vocabulary. It will enhance your confidence to speak fluently.
Rules of your life No. 7
Kindness is what the society needs. Just be amiable to everyone. No matter how successful you become, someone still can replace you. Your ego can evaded in seconds.
Rules of your life No. 8
Exercise daily. Workout 5 hours a week to remain fit.
Rules of your life No. 9
Always dress well. Your personality attracts people.
Rules of your life No. 10
Love is the key to every pain in this world. Be so loving to your dear ones that they feel surprised. While having a conversation with someone, give them your full attention. Do every little effort. These little efforts will make you more likable to them. The important thing is a person always demand two things, one- Respect and the second- Importance. People always want to see their priority in your life.Be open to know the facts which you didn’t even agree. Always listen and respect other one’s opinion. There are different to live life. So, just support in the way they choose to have.
Rules of your life No. 11
Never support criticism. If someone thinking doesn’t match with your, don’t make them feel unwanted. Always respect the opinion. Everyone is unique in their own way. Someone with no mind will only condemn, it takes great courage to accept something which doesn’t favor your opinion.
Rules of your life No. 12
Never give advice to someone who doesn’t need it. You words gets a value only when it’s the right time. They are useless if people doesn’t need them.
Rules of your life No. 13
Read newspaper daily. Make yourself updated with the current affairs. Read the new up gradation in your field.
Rules of your life No. 14
Even if someone hurts you with their words, never be harsh to them. Never abuse them. Just walk away silently. Now, pen down those words which people spoke to you due to your lacking. Work on them and prove them by achieving that goal. That is correct slap which you can give to them without being rude. Sit with them with great pride. Your success will show them everything.
You can also read our blog on- Rational emotive behavioral therapy
Happy reading!
Is JioMart better than Amazon and Flipkart?
After reading lots of reviews and doing so much research our team found that the concept of JioMart will surely take over the market but as of now they are totally new to this industry and we all know that everything takes time to grow and Jio Mart will also take time to grow although it is very easy to make grow because of the name of Jio group. So, Is JioMart better than Amazon and Flipkart?
But as of now, it will take some time to grow because they are new in this field and if we compare to the known brands which are Amazon, Flipkart, swiggy, snapdeal, D-mart, and many more then we can see that they are doing business in Indian markets since 5-10 years and they become the trusted brands. So the service provided by these companies is best.
Services
When compared to JioMart we found that the customers are not satisfied with the service of JioMart some of them have the complaints that their delivery agents will expect that they will walk to the society gate and pick their order.
They do not provide packaging to the order, so the main thing delivery agents tell us is please carry your bag along because the goods are loose. When you compare it with other companies like Amazon, Flipkart, snapdeal, everything is properly packed and sealed and the chances of getting a product damaged are really less.
The delivery agents, the customer care services and their support are not good and customers are facing problems in placing orders.
When we asked the customers the answer we got was that JioMart came in exams without preparations. Delivery happens as per their own comfort, with no flexibility to choose a slot.
Introductory offer is free delivery. And we don’t know the duration of free delivery
Some customers reviews for JioMart
”Quality of the products are not good. Potatoes, Onions get spoiled often.”
Customer
“Range of products is very less. I could not find Paneer to order.
Customer
I ordered Sanitizer & they did not deliver it.”
Customer
But before going to the conclusion let me tell you some benefits of JioMart
Benefits of JioMart
The benefits provided by the jio mart are:
Free home delivery
JioMart provides you free delivery on any orders and there is no minimum order limit.
Easy Returns
No questions will be asked on returning the product
No minimum order value
You have no minimum order value to order, you can even order a 10rs item and that too with no delivery cost
Express delivery
They assure you to provide your order as soon as possible with the help of their express delivery
WhatsApp services .
They provide you the service to order your product from the wide range of 50,000+ products from the WhatsApp
Online/Offline Mode
You can order any product with the help of their online or offline mode.
Now coming back to the point Is JioMart better than Amazon and Flipkart?
So the answer is we can not say that JioMart is the best and we must stop using Amazon or Flipkart.
The reason behind this is Amazon and Flipkart are already established and well-settled brands in the e-commerce market or on the e-commerce platforms and Jio Mart is just trying to build their brand in the e-commerce market. So It won’t be right to compare Jio mart with established brands. It is like you are comparing some state-level athletes with international champion Usain Bolt.
Yup, But if we make a decision while considering their startup establishments and offers then as per our personal opinion. It is good for the Indian market.
You must read- SEO- Search Engine Optimization
Happy reading!
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SEO- Search Engine Optimization
Whatever type of site you have, it is certain that a large proportion of your visitors will come from Google search results. Search engines are now the yellow pages of previous years. And through them we find what we need within seconds. But how can we ensure that our site will come up in the Search Engine Results Page (SERPs)? To begin with, this is not a simple process. However, it is something that you can achieve if you follow the right steps towards optimizing your site for the purpose of search, also known as Search Engine Optimization, or SEO for short. Before we go into Search Engine Optimization techniques, we may want to look at the philosophy that lies behind it.
You can also read on- AdWords Campaigns- Mistakes in the use of running it
Many people have connected SEO with dubious techniques of deceiving the search engines. A combination of tricks to make a site appear on the first page of Google without that site really deserving it. This is known as “Black Hat SEO”. Search engines, especially Google, have invested billions of dollars in order not to fall for such optimization tricks that were usual some years ago.
Combining highly sophisticated algorithms and artificial intelligence, Google can now understand very easily when a site is trying to cheat. So, what does it mean to have a search engine optimized site?
It means mainly to have a site that is worthy of ranking highly in search engine results. This is the foundation of SEO. All our other actions should build on this principle. But why have search engines invested so much to identify sites that deserve a higher ranking? The reason is simple. If search engines cannot identify and display at the top of their results page those sites that actually have the most to offer to searchers, then people will stop using them to look for information. The reason why we choose Google is precisely because it succeeds in finding pages that are the most relevant to us, and provide to us what we’re searching for. If the search engines cannot do this, because of some cunning webmasters, having bypassed the algorithms they use, then they obviously have no reason to exist.
One of the first SEO methods ever implemented was the excessive use of keywords. If you were to look up the keyword ‘remote control’ in Google, it would find websites literally filled with repetitions and mentions of that word. Fortunately, this strategy can no longer be used. Although you will find many tools to measure the keyword density of your site, it is advisable not to keyword-stuff your pages. Google can now understand if you use natural language in your texts on page. So, it’s not worth giving special attention to the issue by filling your page with keywords.
However, if you follow these tips, the results you get will certainly be better and Google-approved. Include the word you are attempting to rank for in the URL of the page. For example, if you are aiming to rank for the keyword ‘remote control’, make sure you have an URL that looks like this. Include the focused keyword that you’re interested in on the title of your page. Rather than continually repeat the keyword that you’re targeting, use synonyms and related words. For example, remote control, handheld control, push-button control, TV, sofa, DVD, etc.
The use of synonyms and related key terms shows Google that our page is indeed relevant to a specific topic, and also gives us the possibility to rank for multiple keywords, other than focus on our keyword. Optimize your title tag. The title tag determines the way your title appears in Google. It is the first and most important element of your page and will determine how a user sees your page. The form should be the source of our HTML page. There are differing opinions on what size the title tag should be.
Although, theoretically, you can use up to 120 characters, it’s not a good idea to reach such numbers. Google usually shows up to 55 characters, including spaces between words.
The Meta Description of a page is a description that gives the use a brief understanding of the contents of the page. While the title tag of a page is advisable not to exceed 55 characters, the Meta Description of a page can be much longer. One or two sentences to a short paragraph, not exceeding 155 characters. Like the title tag, the Meta Description is placed within the <head> tag of the HTML code of our page. Although, as we mentioned, the Meta Description can be larger than the title tag, it should not exceed 155 characters. Avoid using the same Meta Description across the whole of your site or even on multiple pages.
All pages must be unique for the user to understand the page they are being taken to. A good tool to use for Meta Description writing is Google Webmaster Tools, which has a special section that will give you enough information, specifically about each page’s Meta Description. If the words are either too short or long or if it appears too many times, etc., it will let you know. It should be noted that Meta Descriptions are no longer considered as a ranking factor for search engines.
The main reason we insure meta descriptions are well-written and relate to the page they are used for is to help users understand what our site is about when they see it on the results page. In addition, Meta Descriptions are used by Facebook and Google+ when someone posts a link. Having written a proper description of our page increases the chances of people visiting our site through this link on these platforms. Choosing the keywords on which to focus our efforts is not a simple task.
The two methods we can use are:
Option one for SEO
To choose keywords that have a high search volume. For example, the word LED. The obvious advantage to this option is that about SEO efforts bring results we will have a huge amount of visits to our site. However, as one would expect, the greater the volume of searches for a keyword, the higher the competition. This means that the effort, time, and cost we will need for Search Engine Optimization for such a keyword would be correspondingly high.
Option two for SEO
The second option for keyword selection would be to focus on less popular keywords. These are called ‘long tail keywords’. For example, “car LED UK”. Or something more specific, such as “where can I buy LED car London”. Although the visits and search volume we can expect from these keywords will be less, we can expect faster results with less effort. However, there is nothing to prevent us from focusing on more than one of these types of keywords. There is also another advantage in choosing long tail keywords. As a rule, they are much more focused and allow people who know exactly what they’re looking for to find what they need.
These people are, therefore, much more likely to make a purchase because they have already settled on what they need and why they are searching for it. Let us look once more at the examples previously mentioned. When someone searches for the word ‘LED’ (L-E-D), we don’t know much about what she’s looking for. It can be a variety of things, since there are no other words for us to associate this keyword with. We can assume the searcher is one of the following: Someone who wants to learn more about this type of lighting. Someone is trying to see if it suits her to replace the bulbs in the house with LED. A student seeking information for an essay.
Someone who does market research. Somebody interested in Led Zeppelin. Alternatively, someone who searches for “LED car London”, knows very well what she’s looking for. She probably has already decided that she will have LED lights put in her car, and she’s trying to find a store that is close to her home to make a purchase. Therefore, the focus on long tail keywords will not only be less expensive and require less time. But it is also more profitable for your business.
But how can we identify the keywords that are worth investing in?The answer is simple: With Google Keyword Planner. By going to the following address. We see the choice. After you click on this option, you’ll see the screen below, which makes up the keyword of interest. LED, in this case. And then, you may choose from the options to target a specific country or language of interest. Greece and Greek, for example. By pressing the Download button, we will see a picture like this.
This table shows keywords associated with the word LED we used for our example. And how many monthly searches each one of these related keywords has. Analyzing the table, we can identify keywords that have a relatively small number of searches. But where the competition that exists for them is proportionately smaller. So, it may be not interesting to invest in them, as we can get results with relatively little effort.
AdWords Campaigns- Mistakes in the use of running it
Insufficient statistics will result in mistakes in the way you run your campaigns using AdWords. Even if we run a campaign installing Google Analytics on our site, it is imperative to measure results. It is through this software that we can draw conclusions about who visits our site and what pages consumers visit when they are there. Otherwise, running a campaign without Google Analytics is like traveling without a map, only by chance will we get to our destination. We can’t be sure what works and what doesn’t.
You must also read our blog- Quality score of google ads- Part-2 also AdWords- Effective online business tool
Conversion Optimizer tool
If we are also using the Conversion Optimizer tool, we must ensure that Google Analytics is installed as the tool runs off data, which can be found within the software. Again, deciding not to have analytics is going to result in ineffective campaigns and the loss of sales for our business. Another way you can ineffectively use AdWords would be to create a campaign containing only one ad group for all our products.
Instead of grouping everything into one ad group and pouring all our products into the same bucket, we should segment similarly themed keywords into themed ad groups. Each ad group should have individual products that should be segmented as much as possible. Let’s say you’re selling men’s and women’s shoes. Instead of putting all the women’s shoes in the same group, make separate groups for trainers, boots, heels, and so on.
Even better, make different groups for specific sized heels, such as 12-inch heels, or 10-inch heels. Ideally, you can also separate products by color, depending on what it is you’re selling. The ad groups you choose should depend on the products you are selling. Ensure that all groups contain keywords that are relevant to one another and that make sense for them to be themed together.
Google’s Ad Networks
Another mistake using AdWords is to create similar campaigns across both Search Network and the Google Display Network. Both are Google’s Ad Networks, but there are significant differences between them.
Most importantly, they target completely different audiences. In the Search Network, the user is explicitly searching for product or service. For example, searches for ‘hotel in Santorini’ indicate that a user is looking for a specific place and is researching the purchase. This means that the click made on our advertising is much more likely to lead to a sale / conversion. Instead, the Google Display Network user does not have our product in mind. Instead, they could simply be reading an article on a blog, or browsing when they come across our advertisement. This means that, even if the user clicked on our ad, it would be more out of curiosity than with the intention to buy, statistically speaking.
Due to the huge difference in the way that both platforms work, i.e., one is based on specific targeting, the other is based on displayed and placed advertisements, it means that, in order to run successful campaigns on both platforms, you must have different strategies as to how you will target your users, spend your budget, and structure your ads for each.
Multiple ads
Create multiple versions of each ad. For example, if the above advertisement was ours, we should do the following variants.
The more variations or combinations of text, uppercase, lowercase, etc., the better. Believing that these changes would not make any difference in our performance would be incorrect. If we let two ads with minor changes compete with each other, after some time, we will find that one of them brings much better results, based on users preferring a certain style or wording of the advertisement. However, because we do not know which of all the variations are correct, we ought to examine as many as possible.
A prerequisite, of course, is to have a sufficient budget, which will allow several appearances in each version of the ad, in order to be able to draw safe results. If each variant has appeared only 10 times, any differences in clicks will be random and will not mean anything. As we have already analyzed, the Conversion Optimizer tool is an excellent tool that can increase our sales. Before we use it though, it is better to have at least 50 to 100 conversions.
Flexible Bid Strategies
So, until then, what are we going to do? (AdWords campaigns)
Fortunately, Google gives us another tool called Flexible Bid Strategies. The best Flexible Bid Strategy we can use is called Maximize Clicks. Our selection of this strategy ensures that our ads will receive the most clicks possible, based on our available budget. This obviously does not mean that our advertising will always come first or it will constantly appear, but it does mean that, for the money we invest, we will get the best possible results.
Although we could have more control putting restrictions on how much it can cost per click, it is not always necessary to do so. Google does its job of understanding our data very well, giving us the best possible results. There are very few times that we can do something better ourselves manually. And usually, to do so, requires us to perform many experiments and be constantly on top of our campaign while making adjustments. This, of course, takes a lot of time and money, but with automation we can drive positive results in shorter periods of time.
I hope this AdWords campaigns idea was helpful to you.
Happy reading!
Quality score of google ads- Part-2
Let’s now look at the factors that affect the quality score of google ads and in more detail CTR, Click-Through Rate.Suppose that an ad appears 100 times to various users doing a search. And let’s also assume that for every five of these appearances someone clicked on this ad. In this case, we can say that the frequency of clicks is five percent and that the CTR is also five percent. The better your ad is with respect to what the user is looking for, the higher CTR will be.
You must also read- AdWords- Effective online business tool
Typically, anything greater than a CTR of 1.5 is considered good. However, this is a general rule and not always applicable to all categories and markets. Also, when an advertisement appears in the first position, it will have a greater CTR than if it appears second or last. This is something that Google is well aware of, and has taken account of in its calculations.
Ad Relevance- Quality score of google ads
The more our advertisement responds to what the user is looking for, the better ad relevance it has. One way to achieve this is to include the keyword in the text and in the title of our advertising. Furthermore, we can put it in the display URL and the URL that is to be displayed in our advertising. For example, in the advertisement below, we see that the URL contains the keyword of our search, which is ‘sneakers’.
There are three classifications of Ad Relevance:below average, average, above average. If we are in the average or above average category, then this means that there are no significant problems with our advertising. On the contrary, if our score is below average, we will probably need to change something.
Usually, an advertisement is in the below average rating when it’s too general or when it targets too many different keywords. In this case, it is better that we make more ad groups, each of them targeting less and more specific keywords. For example, it’s good to have different ads and perhaps ad groups for the keywords ‘shoes’, ‘women’s shoes’ and ‘men’s shoes’.
AdWords
Caution. It is possible that a keyword has a high Quality Score and a low Ad Relevance or vice versa. The reason is that AdWords, as we have explained, takes into account various factors to determine the Quality Score. Even if we have a high Quality Score, we need the Ad Relevance to be at least average, in order to achieve the results we want. Part of creating a successful ad is making sure the landing page experience is helpful and interesting to the visitor.
This means sending the user to a relevant page after she’s read your advertisement and decided to click it. The page which she lands on should ideally contain quality content. In addition to loading quickly, the landing page should contain Terms of Use and Privacy Policy.
It must also naturally be relevant to the ad that the user has clicked. Just as we should not have the same ad text for all keywords, we should also not have the same landing page for all our ads. On the contrary, keyword, ad text, and landing pages should be perfectly aligned.
We must make sure that our visitors feel that each step of their journey on our site is clear and the online experience we provide is smooth and flawless. A good method of doing so is to use the text of the ad as the title of our landing page. In a way, whoever clicks on our ad will immediately know that she has landed on the right place and not be confused.
If the landing page is related to the search term, is of good quality, has original content, has corporate transparency, easy navigation, loads fast, and has no technical issues, then Google would assess that this will provide a good user experience.
But why is the Quality Score of our google ads such a big deal?
The first reason has to do with the cost of our advertising. As we have already explained, if our ad is to appear first on the results page, a high bid is not enough. Equally important is its Quality Score. This means that if we have a good Quality Score, we’ll pay less per click than our competitors.
However, this does not only apply for the first ad position. Even if we appear in second or third place in the search engine results page, we will pay much less for each click if we have a high Quality Score.
The second reason Quality Score is important is the Return on Investment (ROI) that our ads have. An ad that has a high Quality Score is usually a carefully constructed advertisement. This means it is addressed to the right people in the right way and gives the right message. Therefore, bringing more quality prospects and customers.
Cookie
When someone makes an online purchase, it’s very important for us to be able to check where these sales come from. Google Analytics can help us with this. And in addition, we can also use the conversion tracking tools that AdWords provides. When someone clicks on one of our ads, Google places a cookie on the user’s browser.
Through this cookie, it can follow the path the user took inside our site,and see what happened after the click on our ad. For example, if someone bought a product, if they made a reservation, if they registered for our seminar, etc. In order to use conversion tracking, we need to place some codes on the page that appears after the user makes a purchase or registration, such as a thank-you page. To find this code, we go to the tools option in AdWords and select Conversions. The conversions for our site are counted in two ways:
1-per-click and many-per-click.
The 1-per-click estimates one conversion for each click on your AdWords ad that leads to a sale or desired action. This means that if more than one desired action happens after clicking on our ad, it would only calculate the first of these. This specific method is usually used in cases where we want to make the visit of our page do one thing.
For example, use the contact form to register for our newsletter, or buy our product if we sell only one product or service. The many-per-click counts more than one conversion or other desirable actions.
For example, if you have an online store and customers often buy more than one product at a time, it makes sense to use the many-per-click option.
Why is conversion tracking useful?
This answer is simple and complex at the same time. The simple part of the answer is that the conversion tracking allows us to connect each ad and keyword with our goals.
To see which ads and which keywords are bringing not just clicks, but actually realize sales to our business. We can also see which of the keywords we track and bid on give more return on our investment. In this way, we can invest more in the keywords driving the most sales, and thus maximize our profits. As mentioned, this is the simple and obvious reason for using conversion tracking.
Conversion Optimizer
Google also allows us to optimize how our ads appear, in order to maximize our sales. This is referred to as the Conversion Optimizer.
What makes the Conversion Optimizer a particularly important tool is that it can adjust our campaign in such a way to create our sales as much as possible. Instead of the sales focusing on clicks (CPC) or impressions (CPM), the Conversion Optimizer focuses on maximizing conversions. With the Conversion Optimizer, you can define either maximum cost per sale (maximum cost per acquisition), to pay for each conversion, or a target cost per customer (CPA-target), which is the average amount we will pay per conversion.
To work properly, the Conversion Optimizer uses the history of each campaign as a benchmark, in order to understand what kind of clicks bring conversions and sales.
That is why it was necessary until recently, to have at least 15 successful sales conversions in the last 30 days in our AdWords account before we could activate the Conversion Optimizer tool.
Cost Per Click (CPC)
Looking at the account’s history, the tool automatically detects the optimal Cost Per Click (CPC) for your ad each time the ad appears. Although the charge is still based on the clicks, the rate at which our ads are displayed is such as to ensure that we get the sales we want without exceeding the amount that we have set as a limit on how much these sales will cost us. Taking into account the background of each campaign, our Conversion Optimizer tool proposes a maximum CPA bid and a recommended target CPA-offer to give us a suggestion on the amount we should spend on each sale conversion.
If these amounts are not far from those we would be willing to pay to sell a product, we may want to use them. Even if the cost is somewhat larger than anticipated, it is recommended to use them in order to allow Google to gather more information about what works and what does not. Thereby, increasing the data available to the Conversion Optimizer tool and enabling us to achieve better results in the future. Then, based on the results of each ad, we can either increase or decrease the amount the tool suggests.
At first, the user of the Conversion Optimizer must invest some money to allow it to collect as much data as possible. Even if the far sales do not bring the desired profit we are hoping for, we should consider it as an investment that will give this tool the chance to work in the best way possible for your business.
Whilst the test phase, i.e., testing the tool for your business, is completed and you have settled to a specific amount as your CPA, do not change it more frequently than once every few weeks. The Conversion Optimizer tool takes time to adapt to the new amounts you enter. And any changes will significantly reduce performance. The use of the Conversion Optimizer tool should under no circumstances be placed as an excuse for not having a good Quality Score, and generally not having optimized ads.
The Conversion Optimizer tool works with the data that you give it. For example, the landing page for a specific keyword, the text to be including in your ad, and so on. If the data that you give the tool is of poor quality, then the results that the Conversion Optimizer brings will be just as poor, as if you had uploaded these ads manually. In other words, garbage in, garbage out.
Thus, you’ll be paying more per sale than if you had created better ads. So, ensure that all the data you feed to the Conversion Optimizer tool is of high quality. Chances are that you will see changes in the performance of your ads when using this tool.
There is never anything static within paid advertisements. This is partly due to the fact that the environment of AdWords is dynamic. Firstly, the consumer preferences are always changing, with no products and trends being introduced constantly in the market. Secondly, every day there are new competitors coming in and out. This changing landscape therefore changes the performance of your ads regularly.
It’s advised to use the Conversion Optimizer tool after you have completed setting up your campaign in AdWords, having decided the keywords that you’re going to target, the text of each ad, and after ensuring that the ad groups that you created are the right ones.
If you make major changes, such as removing ad groups and replacing them with others, while using Conversion Optimizer, you’ll most likely see negative changes in your ad’s performance. Once the campaign begins, that is, of course, always tweaking to do. But once we start using the Conversion Optimizer tool, it is advisable to reduce changes to a minimum. Otherwise, it may take months to see the results we want.
Always compare the performance of the Conversion Optimizer tool with the results you had before activating it. Thus, you’ll be able to understand whether the tool is increasing your business profits. Since the Conversion Optimizer cost is based on the sales it brings, it is unadvisable or just plain stupid to have budget restrictions when using it. You should always have the budget set at more than it can spend, and make sure that this budget is never depleted or exhausted.
After all, the more we spend, the more sales we have. And because we have already determined how much we want to pay for each sale, it is foolish to put restrictions on the budget of our advertising. If we do this, we are putting limits on our profits. you will see fluctuations in the performance of each ad. This is normal and expected.
In order to form a complete picture of how this function affects our sales, it will take some time to compile data that can be used to get a full understanding of the tool’s performance. As we mentioned, to enable the Conversion Optimizer tool, there was a restriction of at least 15 conversions in 30 days. Even though this is not the case anymore, it is strongly advised to have at least 50 or, even better, 100 conversions, before you start using it.
Happy reading!
AdWords- Effective online business tool
Google AdWords is one of the most effective ways to promote our business. Let’s first look at what we can achieve by using AdWords. By using AdWords, you can increase the awareness of your physical store. As well as increase the number of visits from potential customers. You can target specific locations, so your ad appears only to people searching in your area or around it. And add your address, your phone number, and a map to your ads. Thereby, making it easier for users to locate and visit your business. With AdWords, you can increase phone calls to your business. You can display your phone number with your ad, making it easier for people to call you immediately. With mobile users being able to call you at the touch of a button.
You can also read our blog on- Monitoring website: Important aspect to know
If you sell products online, you can use AdWords to increase sales. Display your ads to use exactly at the moment they’re looking for a specific product and connect them directly to the page where they can purchase it. You can also track clicks on your ad that lead directly to orders on your site.
Hence, this way, you make it easier to measure and improve the return on investment. ROI of your ads. If you want the potential customers to fill out a contact form on your site, you can link your ad directly to that page. Thereby, making it more likely for a potential customer to fill it in. Your ad can also highlight professional assessments or a third-party review to give users more incentives to visit your site.
Although the process of creating an ad in AdWords is easy and needs only a small amount of money. It does not mean that any ads you create will be effective. When we say ‘effective’, we mean to increase our profits by getting more customers to purchase our product or service. Having someone clicking on our ad and getting them to continue to our online store page is not enough. What we are interested in is how we can convince users to buy from our online store. For instance, make a reservation in our hotel, or choose our hotel for the seminar they’re organizing.
In other words, to get more sales and profit. That is why we hear many people complaining that Google Ads does not bring sales for their business. It is a mistaken belief, that simply creating an ad is enough to guarantee us customers and sales. The truth is that creating an ad is only the first step. The question is not simply for someone to click on our ad and visit our site. What really matters is those people who click and continue to browse our site, then return multiple times or make a purchase at least once. If you do a Google search, the first search results you will see will be some ads with links. These links are sponsor content ads and are separate and different from the organic results that Google displays below them.
Within the red frame are ads from Google AdWords. As shown in the image, the ads stand out from the organic results on the icon that are next to them.
Attention.
There are companies who claim that if you advertise on Google, you will climb higher in the organic search results. This is simply not true. If someone tells you this, they either have no idea what they’re talking about, or they are trying to trick you. According to Google, 56 percent of people consulted Google before proceeding to purchase, either from an electronic or physical store. For some businesses, such as hotels and tourism or electronic devices, this percentage is closer to 82 percent.
Using Google AdWords, allows you to advertise in two different ways. The first is the Search Network. This is, in fact, Google itself, and also includes some other search engines. These ads are like the ones we have already shown above. For example, if we’re selling brown shoes, our ad will show in Google results when someone searches for brown shoes. The second way is the Google Display Network. The Google Display Network consists of three parts.
One part is different services belonging to Google. For example, Gmail, Blogger, and YouTube. A second part is a number of other sites that partner with Google. These sites incorporate a Google code on their pages to allow advertisers to place ads on their sites. Through that code, which displays ads, advertisers can select where they want their ad to show within the selected third-party sites Google is partnered with. The third part includes mobile applications that also show ads, such as apps and mobile search listings.
Let us assume that we’re selling brown shoes and that we want to advertise to people searching for this keyword. Let us also assume that you’re willing to pay up to 20 cents for each click on your advertisement. After you create the ad, Google determines whether it is displayed by using a fairly complex formula. This formula will take into account not only how much money a company is willing to pay for a click and how much its competitors pay. But also the quality of the ad. It is, in other words, a continuous auction.
However, it does not necessarily mean that the winner of the auctions the one who spends the most. The winner is the one who has the best combination of ad quality ad bid per click with the price of the ad. When you are using AdWords Search Network, you are only charged when someone clicks on our ad.
As already explained, the cost of advertising through AdWords Search Network is determined by two factors. One is competition, i.e., how many competitors for that specific keyword are willing to pay for a click on their ad. The second factor is the quality of our ad. This means that if all our competitors are willing to spend up to 15 cents for each click, that is made on their ads and the quality of the ad is the same as ours. Then we also have to spend at least 15 cents per click. Making the calculations we can see that for every 100 visits to our site, through the AdWords advertising platform, we pay 15 euros.
Who these visitors will be and if they ultimately purchase the product or service you sell is determined largely by how good our advertising strategy is. The higher an ad appears on Google, the more clicks it will receive. Some years ago, the position of an ad on the results page was determined solely on how much an advertiser was willing to pay per click. However, it was quickly proved that this method had two significant problems. If the advertisement was not interesting, it came up. But people would not click on it, as the ad was not appealing enough to the user. This was a problem for search engines because no clicks would mean no profit for both the advertiser and the search engine itself. At the same time, it was also a problem for the average user to search for something specific.
The reason being that, while they did a search for brown shoes, they would also see an advertisement for women’s shoes or for hotels in Paris, rather than seeing an ad that was relevant to their search. The user would end up seeing a completely irrelevant ad. Google has therefore decided to address the problem of ad relevance. In order to solve this, Google incorporated the following criteria in its algorithm. The algorithm is the calculation Google uses to determine which ads will be shown and where. The percentage of clicks per 100 impressions of an ad, Click Through Rate (CTR).
How relevant an ad is with regard to what the user is searching for (relevance). And how relevant the advertisement is to the site that the user visits when she clicks on the ad. These three criteria (CTR, relevance, landing page experience) in this formula are used to determine the cost of an ad. They are called the Quality Index or Quality Score. Therefore, where your ad shows on Google’s results page, in relation to other ads, will depend not only on our cost per click (CPC bid), i.e., how much you are willing to pay per click but also on the Quality Score.
Ad Rank = CPC + Quality Score.
This means that not only do we need to pay a lot of money to rank high on the search results. We must also create good quality ads. The Quality Score calculated from 1 to 10 is the score for each keyword for which you want your ads to show. So, to see it, you must go to your AdWords account and place the mouse cursor over a keyword. The closer to 10 our Quality Score is, the more Google believes that our advertising. And, of course, the page that the customer will be transferred to when the ad is clicked, is sending the user to the correct page that they’re looking for.