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AdWords- Effective online business tool

Google AdWords is one of the most effective ways to promote our business. Let’s first look at what we can achieve by using AdWords. By using AdWords, you can increase the awareness of your physical store. As well as increase the number of visits from potential customers. You can target specific locations, so your ad appears only to people searching in your area or around it. And add your address, your phone number, and a map to your ads. Thereby, making it easier for users to locate and visit your business. With AdWords, you can increase phone calls to your business. You can display your phone number with your ad, making it easier for people to call you immediately. With mobile users being able to call you at the touch of a button.

AdWords

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If you sell products online, you can use AdWords to increase sales. Display your ads to use exactly at the moment they’re looking for a specific product and connect them directly to the page where they can purchase it. You can also track clicks on your ad that lead directly to orders on your site.

Hence, this way, you make it easier to measure and improve the return on investment. ROI of your ads. If you want the potential customers to fill out a contact form on your site, you can link your ad directly to that page. Thereby, making it more likely for a potential customer to fill it in. Your ad can also highlight professional assessments or a third-party review to give users more incentives to visit your site.

Although the process of creating an ad in AdWords is easy and needs only a small amount of money. It does not mean that any ads you create will be effective. When we say ‘effective’, we mean to increase our profits by getting more customers to purchase our product or service. Having someone clicking on our ad and getting them to continue to our online store page is not enough. What we are interested in is how we can convince users to buy from our online store. For instance, make a reservation in our hotel, or choose our hotel for the seminar they’re organizing.

In other words, to get more sales and profit. That is why we hear many people complaining that Google Ads does not bring sales for their business. It is a mistaken belief, that simply creating an ad is enough to guarantee us customers and sales. The truth is that creating an ad is only the first step.  The question is not simply for someone to click on our ad and visit our site. What really matters is those people who click and continue to browse our site, then return multiple times or make a purchase at least once. If you do a Google search, the first search results you will see will be some ads with links. These links are sponsor content ads and are separate and different from the organic results that Google displays below them.

Within the red frame are ads from Google AdWords. As shown in the image, the ads stand out from the organic results on the icon that are next to them.

Attention.

There are companies who claim that if you advertise on Google, you will climb higher in the organic search results. This is simply not true. If someone tells you this, they either have no idea what they’re talking about, or they are trying to trick you. According to Google,  56 percent of people consulted Google before proceeding to purchase, either from an electronic or physical store. For some businesses, such as hotels and tourism or electronic devices, this percentage is closer to 82 percent.

Using Google AdWords, allows you to advertise in two different ways. The first is the Search Network. This is, in fact, Google itself, and also includes some other search engines. These ads are like the ones we have already shown above. For example, if we’re selling brown shoes, our ad will show in Google results when someone searches for brown shoes. The second way is the Google Display Network. The Google Display Network consists of three parts. 

One part is different services belonging to Google. For example, Gmail, Blogger, and YouTube. A second part is a number of other sites that partner with Google. These sites incorporate a Google code on their pages to allow advertisers to place ads on their sites. Through that code, which displays ads, advertisers can select where they want their ad to show within the selected third-party sites Google is partnered with. The third part includes mobile applications that also show ads, such as apps and mobile search listings.

Let us assume that we’re selling brown shoes and that we want to advertise to people searching for this keyword. Let us also assume that you’re willing to pay up to 20 cents for each click on your advertisement. After you create the ad, Google determines whether it is displayed by using a fairly complex formula. This formula will take into account not only how much money a company is willing to pay for a click and how much its competitors pay. But also the quality of the ad. It is, in other words, a continuous auction.

However, it does not necessarily mean that the winner of the auctions the one who spends the most. The winner is the one who has the best combination of ad quality ad bid per click with the price of the ad. When you are using AdWords Search Network, you are only charged when someone clicks on our ad.

As already explained, the cost of advertising through AdWords Search Network is determined by two factors. One is competition, i.e., how many competitors for that specific keyword are willing to pay for a click on their ad. The second factor is the quality of our ad. This means that if all our competitors are willing to spend up to 15 cents for each click, that is made on their ads and the quality of the ad is the same as ours. Then we also have to spend at least 15 cents per click. Making the calculations we can see that for every 100 visits to our site, through the AdWords advertising platform, we pay 15 euros.

Who these visitors will be and if they ultimately purchase the product or service you sell is determined largely by how good our advertising strategy is. The higher an ad appears on Google, the more clicks it will receive. Some years ago, the position of an ad on the results page was determined solely on how much an advertiser was willing to pay per click. However, it was quickly proved that this method had two significant problems. If the advertisement was not interesting, it came up. But people would not click on it, as the ad was not appealing enough to the user. This was a problem for search engines because no clicks would mean no profit for both the advertiser and the search engine itself. At the same time, it was also a problem for the average user to search for something specific.

The reason being that, while they did a search for brown shoes,  they would also see an advertisement for women’s shoes or for hotels in Paris, rather than seeing an ad that was relevant to their search. The user would end up seeing a completely irrelevant ad. Google has therefore decided to address the problem of ad relevance. In order to solve this, Google incorporated the following criteria in its algorithm. The algorithm is the calculation Google uses to determine which ads will be shown and where. The percentage of clicks per 100 impressions of an ad, Click Through Rate (CTR).

How relevant an ad is with regard to what the user is searching for (relevance). And how relevant the advertisement is to the site that the user visits when she clicks on the ad. These three criteria (CTR, relevance, landing page experience) in this formula are used to determine the cost of an ad. They are called the Quality Index or Quality Score. Therefore, where your ad shows on Google’s results page, in relation to other ads, will depend not only on our cost per click (CPC bid), i.e., how much you are willing to pay per click but also on the Quality Score.

Ad Rank = CPC + Quality Score.

This means that not only do we need to pay a lot of money to rank high on the search results. We must also create good quality ads. The Quality Score calculated from 1 to 10 is the score for each keyword for which you want your ads to show. So, to see it, you must go to your AdWords account and place the mouse cursor over a keyword. The closer to 10 our Quality Score is, the more Google believes that our advertising. And, of course, the page that the customer will be transferred to when the ad is clicked, is sending the user to the correct page that they’re looking for.

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Monitoring website: Important aspect to know

Although the internet and social media can be extremely effective channels of communicating with the target audience of a company. It does not mean they are free from risks. With one click, we can send our advertising message to tens of thousands of people. However, the same can be done by any other company. And their message may be about our product or service. It could be used by customers to express how unhappy they are with our products. Or to inform others that, for example, our products contain harmful substances. So, we should have a check on our website known as monitoring.

Monitoring website

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Or to tell people that our company is on the verge of bankruptcy. It could truly be anything false or truthful or anything in between. Anyone has the ability to talk about your company and your products. Your business is not just limiting to your website and social sites alone. Discussions and comments can be and usually are, everywhere. In forums or blogs, on Twitter, or on Facebook pages. Being aware of such articles, comments, and posts are not simply advisable, but absolutely essential.

We cannot risk the spread of a rumor that our products. For example, contain harmful ingredients, which we will hear from the news a month later. We rather need to stop this rumor as soon as it begins to spread. Although the case of harmful ingredients is rather extreme, even less serious topics are of interest to us. For example, someone could comment on the low level of service quality of our call center, or that they have bought a low-quality product from one of our shops. These minor things can create a negative stigma around our business. This negative press monitoring should not be limited to just our own brand. It is equally important for us to learn what is being said about our competitors in any industry.

Following the discussions about competitive businesses, we can always be aware of their strengths and weaknesses. How they handle consumers, what their grievances are. How do they satisfy unhappy consumers?

Moreover, we may want to participate in these discussions, both those that concern us and those relating to our competitors. In the first case, we may want to give numerous clarifications to prevent the dissemination of false information in the media. Or perhaps to apologize for a mistake and show that we want to make amends to stakeholders. In the second instance, we may decide we want to win the client of one of our competitors. For example, if someone complains about a last-minute cancellation for a service she has paid for, we can recommend one of our own respective services to her. Moreover, if we see that someone has commented that he found a product at a lower price on one of our competitors’ sites, we can let him know that we offer it at the same or even lower price.

How can we do proper monitoring of website?

First, we must use Google Alerts. We go to the address https://www.google.com/alerts and type the search item of interest. For example, ABC. Then, we type the email address in which we want our updates to be sent to. For example, my-email@my-company.gr and press Show Options. Through this, we can further customize the updates we receive on the search term we’re interested in. Like, for example, how often we want to be notified of the languages of interest around the search term, etc. After finishing the configuration, we can now press the button Create Alert. Using the Talk Walker monitoring tool, we can always be informed about any discussion surrounding our business that may be of concern to us.

How we use this information depends solely on us. But in any case, we must be vigilant in deciding whether or not a mention of our business is worth responding to or not.

This is purely dependent on whether or not you believe the information published is damaging your brand or not. Therefore, being vigilant is necessary. If we are familiar with the use of RSS feeds, we can use Bing as a monitoring service for our business. All we need to do is go to the address www.bing.com and search for the term of interest. Again, using the example ABC. After doing the search, the URL that appears in the address bar of our browser will look something like the following. What we need to do is add the word “& Format = RSS” at the end of this address and press Enter. As we can see in the picture, this will create an RSS feed for us. It can monitor in real-time to see what terms of interest Bing is detecting for us.

Although the above methods of monitoring are quite useful, they, unfortunately, will not bring us all the available results. If we really want to learn what is being said about our brand, our products, and our competitors, we will have to use Google. To do this, follow these steps: Go to Google. Type in the keywords of interest by placing the word ‘OR’ between them. For example, my brand OR my product OR myproduct2 OR myproduct3 OR mycompetitor1 OR mycompetitor2 OR competitors product 1 OR competitors product 

2. Caution: the ‘OR’ must be in capital letters. If our search term is not a single word and it contains two separate words or a phrase. Put these words into quotation marks. If, for example, we’re interested in looking for the terms Blizzard, Blizzard Entertainment, Wow, Warcraft, World of Warcraft, Alliance, and Horde. Our search in Google would be the following: Blizzard OR “Blizzard Entertainment” (in quotation marks) OR Wow OR Warcraft OR “World of Warcraft” (in quotation marks) OR Alliance OR Horde. The word ‘OR’ comes between search terms. So that Google brings us pages that have at least one of these keywords. However, you may find that some pages have two, three, or all the terms that you’re interested in searching for.

The use of quotation marks makes sure that Google returns results with the specific words or phrases. Rather than variations including every word in the phrase. For example, without the quotation marks, ‘Blizzard Entertainment’ could return search results including ‘Entertainment’ or ‘Strong Blizzard in a Geographic Location’. As you can see, these would not be relevant to your search term and that’s why we use quotation marks. Once we find our terms of interest, we can click on Tools and press Enter. We then select ‘last week’ as the time range for our search and sort the results by date.

This way, Google will give us the most recent publications that have been posted on the Internet during the last week. Tips. If you need results that exclude a specific keyword, you can state it on the search using the minus (−) symbol. If we don’t want the above search to have results containing the word ‘Azeroth’, for example, we would write the following: Blizzard OR “Blizzard Entertainment” (in quotation marks) OR Wow OR Warcraft OR “World of Warcraft” (in quotation marks) OR Alliance OR Horde -Azeroth. The dash (-) must be attaching to the keyword for you do not want those results to appear. There must not be any space between the dash symbol and the first letter of the keyword. So, type ‘-Azeroth’ not ‘- Azeroth’ We may not want to see results from a specific site, such as our own, for example.

In this case, we again use the symbol dash (-) and the site that we do not want results to appear from.

For example,

“Blizzard” OR “Blizzard Entertainment” (in quotation marks)OR Wow OR Warcra OR “World of Warcraft” (in quotation marks) OR Alliance OR Horde -site:mycompanysite.gr. The minus symbol (−), the word ‘site’, the colon (:) and ‘mycompanysite. gr’ attaching together makes it perfect. If there are spaces between them, the search will not work.

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Readability of a blog: Blogging Tips (Part-7)

The popularity of our blog will not only be determined by its content and how well or interesting the articles are, it will also be determined by just how readable it is for the visitor. We can also define it as its readability.

Readability of a blog

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The terms used to describe this concept are legibility and readability. These words are not the way we write or the style and vocabulary used, it has to do with the visual printing of the piece. For example, the font of the text and the size of the font. What can we do so that the articles of our blog are as easy to read as possible and appear pleasing to the reader?

Although the sector of legibility and readability is in itself a whole chapter in the art of typography, we can still deal with some basic things, such as font, preferable are Verdana, Arial, or Azuro. Generally, we want Sans Serif fonts. Size of characters. Although the size 14 in some formats seems a little bit large, it’s a pretty safe choice.

Do not fall below size 12, this makes the text too small, therefore users will struggle to read your content. Line spacing. 1.5 or slightly less / more. Don’t vary too far from this spacing. Font color and background. If you don’t choose a black font on a white background, then you can select a very dark gray instead of black. This is a solution of choice for many web designers.

However, depending on the display, this dark gray can be more restful to the eye. Just ensure that colors work well together and aren’t too abrasive to the eye. Paragraph alignment. According to studies, the paragraph alignment ‘left’ makes text easier to read. Personally, I prefer the full alignment, but choose whatever you feel suits the style of your pages. Bullets / numbering. Without being mandatory, if you can use bullets or numbering for some pieces of your article, do so. It makes the text easier to read. 

Links are something essential for a blog. They help readers find additional information, see where you got data from, and generally deepen the context of your text. We should not neglect to cite links to other websites when writing a text nor should we hesitate to even insert links to our competitor’s pages. Let us not forget that our goal is to help readers, not advertise. First of all, inserting a link that points to a competitor’s site shows that we care to give the best possible content and not just to promote our business. In short, it improves its readability.

Furthermore, we show that we have nothing to fear. We believe in our products so strongly that competition is not an issue for us. Call to action. The fact that a post on our blog is informative does not entail that it cannot be a source of sales. If our article is linked to any of our products, then it’s advisable to mention that in the text.

However, the content in our blog should be written in a way that does not suggest or infer a promotional style. As in the rest of the text, we need to continue to inform the reader, while also including a link to our product or service. The product positioning should provide value to the article by providing additional relative information.

Furthermore, it should also save time for readers, since they can find the product easier. Furthermore, perhaps the product or service can be offered at a special price. Again, we have to keep in mind that we are writing primarily for the benefit of our readers and less for our own benefit. Nevertheless, if we can combine them, that would be of even greater value.

However, we always have to keep in mind that nobody wants to read an advertisement, so avoid writing an article in a promotional way. An article might be very well written, but there are always ways to further improve it. Quite often small mistakes elude us. We may be using vague expressions or we may be missing details that affect the clarity of the text. The best method to eliminate such issues is to read the article again a few days after having written it. In this way, we will examine it with fresh eyes and may identify certain weak points more easily. Hence, finding the correct readability.

At the same time, a good solution is to ask a colleague to have a look. Often the second pair of eyes can detect errors that to us may go unnoticed. There are cases where the proofreading process takes more time and work than the editorial process itself. As already mentioned, the quality of our content reflects the professionalism of our company.

However, this should not attempt to impede the progress of our blog and the publication of our articles. We must also not forget that nothing prevents us from making changes to our work after it is posted. A blog article can be improved even months or years after it was posted. Readability can also be enhanced in the same way.

Happy reading!

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Adding videos on our blog: Blogging (Part-6)

Although photographs are an essential part of our blog, videos are equally important as well. As already explained, every text we publish should be useful and interesting to the reader. Therefore, adding one or more videos with extra information will certainly help readers learn more about the subject. The simplest option would be to shoot the videos we post on our blog ourselves.

Adding videos to Blog

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However, this is not always possible nor necessary. Therefore, we can just search for videos that complement our article and give the readers the extra information they need. Indeed, a trick that can be used is to follow the reverse procedure. Identify a useful video and, based on that, write an article. This is a guaranteed and tested technique used by many people. Just don’t overdo it.

How do we find interesting videos?

Before resorting to YouTube, it’s good to remember that it’s not the only video service in town. Once again, we can use Google to find interesting and relevant videos by using the video tab. Suppose we are interested in finding a video on wind energy. We can go to Google and search for videos on wind power. Then, we click on the video tab and see the following results. As we can see in the screenshot image, there are videos that are found on web pages other than YouTube. As Google has its own quality rating algorithms, we know that these videos will usually be of high quality and relevance.

When we find a video that interests us, we can include it in our article.

Most videos, if not all, have an option to embed them into an article. Although the process of sharing or embedding a video may vary, many websites, especially the ones with informative news content, will allow you to use their videos on your blog. Similar to the process that we previously mentioned, regarding embedding photos from Getty, we simply need to look for the share or embed options on the video. And copy the HTML code provided by the site to embed the video in our article.

In a few cases, there is no option for embedding the video in a blog post. In this case, we need to check whether that video is also posted somewhere else, such as YouTube or Vimeo. We can use these video sites to search for the video by either typing its title or searching for relevant keywords. If you still cannot find it, but you absolutely need to make use of that video, then it is advisable to seek external technical assistance or contact the person who set up your blog, to help you add the particular video to your post. Facebook is an excellent source for interesting and engaging videos. Unfortunately, because of the long rivalry between Facebook and Google, the latter rarely displays videos from Facebook in its search results. 

However, we can force Google to show videos from Facebook in its results page by using its advanced search tools. As in the previous example, suppose we want to search for a video on wind power from Facebook. Again, we go to the Google video option and type the following command: wind power site:facebook.com With this command, we ask Google to present exclusively videos from Facebook and not from other sites. But beware: the syntax is important. The words “site” and “facebook.com” must be attached together. There must be no space between them. Otherwise, we will not get the results we are looking for.

Then, if we find a video that interests us, we click on it. Then, go to options and check the following: Embed post / Embed publication. This will appear on the left side of the screen. Once pressed, we will again see some HTML code that we can use to embed this video in our article.

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Adding images to Blog: Blogger (Part-5)

As useful and well-written a blog post might be, it is likely that after some way through, it may begin to tire the reader. At the same time, reading paragraphs of text can get boring. So, it is necessary to add images to the blog.

Adding images to Blog

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More often than not, users will begin to read a post without reaching the end. For the above-mentioned reasons, it is necessary to add at least one photo in every document, if not more. The photographs should break the document into smaller sections. Writing this way is relaxing for the eyes of the readers, as they will not see one paragraph after another without stopping. Additionally, our article will also be less text-based. It will not give the impression of an endless list of words, but of a pleasantly worded article accompanied by images. Of course, the images that we use should be related to the content of our article.

Even if it is not entirely relevant, we can find photos that have even an indirect relationship. If not with the text, at least with the object of our blog. As already explained, the purpose of photography is to make the text more pleasant and relax our eyes. If we use something entirely irrelevant, for example, a picture of a clown inside an article about computers, only a few will be interested in directly relating the photo with the content of the article. A problem often encountered by people who start a blog is to find relevant images to complement each article. Unfortunately, we cannot just do a simple search on Google and download any imagery alike. If the photographs are protected by copyright, and this is what usually happens, we are not allowed to use them.

This restriction applies even if we mention the source. Even if we reference the source of the photo, we’re still violating the copyright of the photographer and hence we’re doing something illegal. We have many solutions for finding legal images. First, we can reach out to an image bank. The most popular are www.gettyimages.com, www.fotolia.com, www.dreamstime.com, www.shutterstock.com. Such services provide you with a variety of excellent quality pictures, whose cost rarely exceeds one euro per photo.

If you want to reduce the cost of your blog to a minimum, you can search for free photos. The easiest method is to have Google work for you. First, we go to image search and then type in the keyword of interest. For example, “vegan”. Then, click on Search Tools. As you can see below, various options will appear. In this case, we have interest in user rights. When we click this, we will see the following results. First, we need to see if a photo is permitted for commercial use. If you cannot find any with this permission, we can look at those for which commercial purpose is not typically allowed.

Although this is an irregularity, as already explained, it is generally a safe practice and you can resort to this if you do not find alternatives. But what happens if we do not find anything worthwhile through Google? Fortunately, we have other solutions.

We can use some of these services that have free pictures with very high quality: Pixabay, Unsplash, Morguefile, Free Digital Photos, Digital Dreamer, Stockvault, Creative Commons Search, Pic Finder, Dreamstime, Big Stock Photo, Fotolia, Veer, Photo Pin, Death to Stock Photos, Free Media Goo, Gratisography, Big Foto, IM Creator, Free Photos Bank. Another alternative to the above solutions is the photos found on the website Getty. http://www.gettyimages.com/embed Using Getty, we can search for more than 35 million professional-quality photos. Let us assume that we’re looking for pictures of cats. We can type ‘cat’ in the search field and press Enter to display the image results. Then, we can select any one of the images that fit our blog post.

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Writing content for blogs: Blogging tips (Part-4)

As already indicated, the content of our blog will determine its success, but what kind of posts will make our blogs stand out? Once again, we shall repeat one of the most important truths of digital marketing in general: Content is king. Let’s start with writing content for blogs.

Writing content for blogs

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Before we begin to write even a single paragraph, we have to ask ourselves: What will this text offer to readers? How will it be useful? What information can it give that you can not find elsewhere? When someone reads our blog, what reasons would he or she have to post on Facebook, save it, or send it to their colleagues?

If we want our blog to have a reason to exist, it should have only one goal: to offer material of real value to those who read it. First, let’s not forget that our company employs professionals, who are well aware of what people in their field of expertise want to know about. 

For example, if our company sells equipment for electricians, the electricians in the research and development department will know a lot about the subjects that other electricians are interested in. Therefore, in order to find out about the needs of our customers and understand the areas about which they want to learn, we only need to have a discussion with our colleagues.

This way, we can acquire an enormous wealth of knowledge and information. The knowledge we can then gradually begin to record and post on our blog. How to write a successful blog post? 

To write a successful blog post is neither difficult nor complicated, we just need to follow some simple rules. The first basic principle of writing content is that we should characterize what our blog actually is. Think like a publisher. We need to treat our blogs like a magazine, a newspaper, or a newsletter/news site. We’re not writing for us, but for our readers. No one tends to buy a newspaper or magazine to be informed about the publishing house that published it. The only reason we flip through a copy of a magazine or newspaper is to read something that really interests us. 

This is something that all editors know and primarily base their material on. What subjects interest our readers? What title or photo will grab their attention? Which articles will increase the circulation and readership of our magazine? These are the questions that every journalist, editor, or publisher must answer. And they’re exactly the questions we need to answer when we write the content of our blog. Let’s look at them one at a time. One of the most important parts of a blog post is the title. To begin with, the title should be attention-grabbing, motivating the reader to click and read more. At the same time, it must not be misleading.

There’s a fine line that distinguishes the serious and reliable newspapers from the tabloids. Our title, while it must attract attention, should not give the impression that our goal is simply to clickbait. The title of our articles must draw attention, be clear and specific, and convince the readers that they will read something interesting and useful, not to look like a clickbait. In other words, not be perceived as if it was written with the sole aim to collect as many clicks as possible, regardless of its content, and be search-engine-friendly. Moreover, on this subject below. As ingenious as a title maybe, if the content of our post is not well written and easy to understand, it will not help our business.

It’s not enough for our blog posts to be just useful, equally important it’s to be well written. Well written articles are essential for the following reasons. We help our readers get the information they need. Not just quickly, but pleasantly and effortlessly as well. We do not tire readers and therefore there’s no risk of them stopping reading our content halfway through. It reflects how professional our company is. As it shows that our emphasis on quality stands out, even from the text that we publish.

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Creating a blog- Blogging Tips (Part-3)

Technically, there are many ways for creating our blog. The simplest of all is to use a service that is dedicated to hosting blogs. The best and most well-known of these are Blogger (blogspot.com), which belongs to Google, WordPress, one of the most popular platforms for blogging, Typepad, less well-known, but excellent quality service.

Creating a blog

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Of course, if we search a little more, we will find countless similar platforms that can host a blog, either free or at a very low cost. Although such solutions have the advantage of being easy to set up and inexpensive, they also have several disadvantages. Most importantly, since these services are hosted on another site, we do not have the ability to create a URL of the format www.mycompany.com/blog. But only something like the www.blog.mycompany.com option. Moreover, because our blog will be hosted externally, the customization capabilities that we have will be limited. 

In other words, we cannot design something exactly as we want it, and we are bound to the service we use. For these reasons, the external service solution is less recommended.

Creating a blog within our site

So, what are the choices we have to host our blog? We can create our blog within our site.

First, we need to see which platform our site was built. Nowadays, the majority of websites are built using one of these platforms: WordPress, Joomla, Drupal. If our site has been created with any of these, then things are very simple. The blog feature is built into these platforms and we can create a blog section easily. Nevertheless, we may not have used any of these systems to build our company website.

This slightly complicates matters, but again it is something we can workaround. For the workaround, it is actually worth trying to contact the person or company that set up our site, and say that we are interested in adding the blog feature on our site.

The developer that shall take on this issue should be able to create a section within our site using the www.mycompany.gr/blog address. WordPress or Joomla platforms are preferable, as they are quite simple and quick to create. Hence, these are some ways of creating a blog.

Happy reading!

11(3)

Domain name for a blog- How to choose it? Part-2

Having explained how important a blog can be for our online presence. We can now go through the steps to understand how we can create one. First, we have to choose a URL, the address that our blog will have on the web. Choosing a right domain name for a blog is essential.

Domain name for a blog

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Before that, we must emphasize that formats such as mycompany.blogspot.com URLs should be avoided. First of all, this type of URL shows that, in order to save some money, our company prefers a free solution. Instead of creating a proper blog within our site. This has negative connotations for our image. At the same time, using this type of URL does not help our search engine optimization efforts. As we have already stressed, we want to indicate to Google that our site has valuable content. So, creating a blog on Blogspot or a similar service does not show this.

These free services host the content that we publish outside of our website. So, this practice will not bring any SEO benefits. It’s like creating a completely separate and unrelated site to our existing one.

Having made it clear that our blog should be part of our company site. We also need to see what URL we can use. There are two most commonly available options: www.blog.mycompany.gr or www.mycompany.gr/blog Even if both solutions seem equivalent, they are not. Search engines treat all subdomains, i.e., of the forum www.subdomain.mycompany.gr, such as www.blog.mycompany.gr, as different and completely distinct from the www.mycompany.gr domain. This means that using such a subdomain for our blog actually places it outside of our site.

In other words, it will not allow our site to benefit from our blog, however good our blog maybe. For these reasons, it’s much better to choose a URL of the form www.mycompany.gr/blog. This way we ensure that Google will consider this as part of our site. Therefore, will rank higher in the search results.

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Blog where to start – Introduction (Part-1)

The word ‘blog’ comes from the words ‘web’ and ‘log’, indicating the origin of this communication medium. Originally, blogs were no more than online diaries. Their creators use them as a way to record their thoughts, to publish photos, and comment on anything catching their interest. Here you will learn where to start for a blog.

Blog where to start

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The increasing use of the internet worldwide made blogs extremely popular. At the same time, blogging began to transform. It ceased to be exclusively a form of online diary and has become, most importantly, a powerful tool for citizen journalism.

Blogs are now a main form of mass media. Famous blogs administrators are treated like reporters. They’re given special passes to events or invitations, and they’re genuinely regarded as members of the journalistic club.

How do all of the above relate to enterprise and business?

The answer is that a blog can be an excellent medium to attract the target group. The one your business aims to sell your product or service to. No wonder all major companies and several small ones feature a blog on their website. Of course, corporate blogs have different objectives for one enterprise to the other. Companies should use their blog in order to communicate with their prospective customers. By communication, in essence, we not only refer to a press release or corporate news, but also how the business relates to the consumer. A blog can be much more than just boring number sheets and financial details.

A well-designed, high-quality and well-written blog is one of the most valid assurances. In regards to our company’s image, professionalism, its expertise, and its leading position in its sector. When we publish a really unique article on our blog, we display our deep knowledge of the subject. At the same time, we demonstrate our commitment to present this knowledge in a way that serves and assists the reader. In other words, we make clear that we are oriented or focused to a high level of service.

Still the reason to create a blog is not just for communicating with our target audience. An equally important reason is that blogs are the darling of search engines. As a rule, articles tend to rank quite high on a search engines results page.

Furthermore, the websites that often refresh their content can reach even the top of the search engines results page for some of the most searched keywords.

SEO (Search Engine Optimization) is one of the most important elements of digital marketing. Therefore, in order to strengthen the presence of our site on the web, and in order to appear at the top of Google’s results page, it is essential to have a blog with well-written content. Search engines prefer websites that often refresh their content.

Publishing articles with new content relative to our business, will make search engines, including Google, pay attention. In the long run, Google’s preference and interest towards our site will grow.

For this strategy to be functional, our text should contain keywords with relative density. There are no rules concerning the density. The aim fulfilled, when the words that interest us occur in our text regularly. Attention. Under no circumstances, should we overpopulate or stuff our text with keywords relevant to our company.

If we simply add in hundreds of keywords we are aiming to rank for, the search engines will understand the purpose behind it. Hence, the results will be exactly the opposite of what we aim for: a poorly performing page.

Equally important is the use of words that are related to the search term we’re trying to rank for. For instance, if we’re writing a piece of content on apple pies, the text should then also include the words: apple, sugar, water, bakery, bake, oven, pan, etc.

These words are associated with the recipe for apple pies, and Google knows that they usually appear in posts related to apple pies. In any case, we must act thoroughly when creating content. We should never write posts just for the search engines. Instead, we should always remember the phrase, “Content is king.”

This is a very important issue for the search engines, but mostly for the quality of our blog and the image of our company. Our goal when we publish a text is not to fool the search engines. Providing useful information to our blog visitor must be the priority of each and every one of our posts. We want to create articles that are useful to our readers. So useful that they may keep, share, and suggest to friends or colleagues who are interested in finding out more about the related subject.

Why is it so important to publish high-quality content? 

As we already mentioned, it’s beneficial for our company’s profile. Creating informative and useful content also shows that we know our customers’ interests and needs. It also demonstrates our orientation towards quality. Furthermore, the publication of quality content is not just connected with our company profile.

The more useful the posts on our blog are, the more sites will refer or link to them. The more sites refer to our content, the more inbound links we receive. More inbound links mean that more people visit our site. At the same time, a search engine’s calculation of a site’s ranking on their results page is based on multiple factors.

The most important is how many sites link to it. Another important factor is whether its content contains keywords. They must be relevant to the keyword we are aiming to rank for. When the websites that link to our site have similar content to ours, the search engines consider these links even more significant, as they can see the relevance of the inbound link. It’s important to stress that everything we post on our blog is useful and noteworthy.

Happy reading!

2

Rational emotive behavioral therapy

Hi everybody and welcome to Advanced Ideas presentation of Transform Your Life with Rational emotive behavioral therapy.

Rational emotive behavioral therapy

REBT stands for rational emotive behavioral therapy. Anytime you have a thought that is you attacking you or you making you feel bad … you’ve lost your mind. You’re insane. You’re not rational. When you’re having rational thoughts … you always feel great.

Rational people work in their own best interest, right?

More on that later. Emotive ….you use your rationality to change your emotion. “Emote” is a big fancy clinical term.

It means to have emotional behavior. When you change your thinking … you change your emotions … and that changes your behavior. Therapy is simply a system for getting well, getting better, and excelling in life. So, it’s a legitimate shortcut.

So why is REBT great?

I think this is the best thing in the entire world. Every single person needs this skill. Why?

It’s literally the science of how your mind works. How can you get through life if you don’t even know how your mind works. Hence, this is a number one the biggest tool you have in your tool chest for being successful in any area of your life.

It’s your mind in fact you can’t do the slightest thing without it but you were never given an instruction manual. This is insane. My hair dryer came with a twelve page manual. It’s even got additional instructions on the cord but my brain, the largest and most sophisticated collection of matter in the known universe, the most complicated thing that exists has no instruction manual. That’s insane.

So how can we be successful in life when we don’t even know how to use our primary tool. In reality we can’t. That’s why most people flounder and most people struggle. You have lucked upon this. You are going to have skills that ninety nine point five percent of people will never be exposed to. So you can have a huge unfair advantage in life and you’re going to feel fantastic. Why?

Because you are going to have greater emotional control, greater mental control and be able to tap into your full resources and your full abilities in life. Think about it. Control of the mind is virtually control of everything. That’s my gift to you.

Therefore, this is gonna be transformational now for people that are having challenges in life. They get it. Anxiety depression or they’re just trying to get past bad habits. This is a 96 percent success rate. I put a caveat in here when applied when you use it becomes effective when you do right you have to use it.

How often does a hammer work right. Hundred percent of the time when you use it 0 percent the time when you don’t. So Ari Beatty is the same way. Now why isn’t it a hot 100 percent. Well it’s pretty close but there’s some things that will get into your unconscious mind. So if you have a really long period of anxiety and even depression sometimes a lot of that will sink down into your subconscious and you have to use a secondary technique to get rid of it. But hey ninety six percent better is not bad right. So there’s additional tools out there that can help you in life. Obviously this isn’t the only one but man is it ever successful.

Now there’s a lot of different psychological theories out there in schools of psychology. But the funny thing is at the point where they actually work about 95 percent of them always come back to REBT.

So this is the most direct route to getting better and tapping into all the resources of your mind. Now here’s what I love. It can be applied by you. A lot of people think oh I don’t want to go into therapy because they’re going to get into my business and talk about my mother they’re going to try to get me to cry. They can make me open up and share all their secrets. This is widely invasive. However, here’s a therapist that listens to you. I’m not going to do any therapy with you here. I’m not here to be your therapist. If you need psychological help please go out and get it. I highly recommend it. Make sure they’re competent but I highly recommend it. There’s a lot of great therapists out there.But this is self-help techniques that can be applied by you.

Perfect for the vast majority of people. They’re not even going to be using it necessarily on emotional stuff. They’re gonna be using it on habits and skills and those types of things. So the other thing that I love about it is there’s almost no resistance. You don’t hide anything from you. For the most part right. So resistance is at an absolute minimum. It’s also very easy to teach people this. Once you practice it a few times you’ll get exceptional and it’s fast, simple and easy. You can use this forever. That’s beautiful and it’s great for virtually any disorder, any problem, any challenge you have.

It’s so multi functional. I absolutely love Rational emotive behavioral therapy!

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