Books for free: Where I can read books other than the library?

Looking for next great books to completely get involved into? You are at the right place to read books for free.

books for free: where i can read books other than library?

As in this fast pacing world, we have no time to sit aside and read books. Here is the solution. In this digital world, you can even read books online without spending a single penny. The internet is all collection of good e-books which you can download and read at your comfort.

You can also read our blog on- What are the rules of your life? Here are some Tips

Here’s a list of 11 places where you can get free e-books and save money (yes, free e-books!).

1. Google eBookstore

On Google eBook store, in the free section you can find a lot of books. There are from variety of genres. You can even sort them with bestsellers, old classics and more. Moreover, books are available in different formats for your ease. You can even check the ratings and review for further preferences.


2. Project Gutenberg

They have a collection of 45,000+ free e-books. This is an approach to avail e-books online for people who actually want to read. Nothing like registration or enrolling fee is required for it. These books are in various formats such as ePub, Kindle, HTML, and other simpler texts.

3. Open Library

The open library is a free platform with over one million free e-books available on it. This library is having a catalogue to even contribute books and serve other people with it. It is of great ease to use as you can search any book with its title, author, and subject.

4. Internet Archive

If you to get your bring printed. You are at the right place to download it. The Internet Archive is a non-profit digital library where you can access historical and academic books. It is a great go-to for it.

5. Book Boon

Crawling everywhere for educational textbook or a book for business purpose? Book Boon is for what you are looking for. This site offers free e-books which are user-friendly to navigate and the best part you didn’t even have to register for it. There are more than 1000 e-books for free on it.

6. ManyBooks.net

With comforting on your fingertips here is 29000 free e-books that will bound you to read and re-read. You have many facilities such as authors, reviews, titles, languages and many more categories to browse with. These books are compatible with many devices such as kindle, iPads and others.

7. Free eBooks

From mystery to history and romance to drama, this website is a great source for reading books online. You can even read reviews and ratings of each book for a better selection. If you searching books in various genres you must check this site for vivid variety of books.

8. LibriVox

Want to hear the book rather to read? Here is the solution to listen to audiobooks available at LibriVox. There are thousands of book including classics and out-of-print books.

9. PDF Books World

We must thank the public domain which is facilitating with the PDF versions of all the books you want. It is the world’s biggest digital library. You can download them for your leisure times of literature, plays, poetry, and non-fiction tails.

10. Feedbooks

Feedbooks are similar to that of PDF books. Here you have to sign up and create an account for acknowledging the books and download them. Since, they are also of public domain hence; all the books are free of cost. Just remember that when you are on this site, ping to public domain to avoid the collection of premium books which you can purchase by paying its cost.

11. International Digital Children’s Library

If you are looking for books that will engage your children in some good cause you must check International Digital Children’s Library. You can get a range of books here according to the reading levels and its length. Here is a collection of all award winning books with a wide selection of different languages.

I hope you enjoyed this session where you got answer to read books for free.

Happy reading!


What are the rules of your life? Here are some Tips

You must always have some rules for your life. An agenda you follow to be a better self. Let’s see some of them-

Rules of your life

Rules of your life No. 1

Never involve your self in drinking, smoking or taking drugs. Your health must be your first priority. We have to be in this body until we die so why not keep its best version.

Rules of your life No. 2

Never call someone more than two times. If they still not pick your call it means they are busy in something prior than you.
There is no age for learning. Learn daily. Spend 4-5 hrs of your day in learning a new skill. Never blame someone else for your failures, only you are responsible for what has happened. Always remember, you always have some way in every situation. Opting to hangout with friends instead of studying a day before exam is your way of spoiling your results. It is how you decide your life to be eventually.

Rules of your life No. 3

Posting your everyday things such as the food on social media doesn’t make you popular. On the other hand, it disappoint someone who is compromising with some basic vegetables at home. Never interrupt someone while they are telling you something. The way we have two ears and one mouth. Use them in the same way. Listen more and speak less to people.

Rules of your life No. 4

Career must always be of great concern. It will only decide how lavishing you can live in your future.

Rules of your life No. 5

Never underestimate yourself. Don’t listen to anyone who say you are not capable of doing it. Instead prove them that you are best in it. If you are willing, you will definitely get it.

Rules of your life No. 6

You must be financially independent. Even after your graduation, you must not even depend on your parents.
Develop a habit of reading daily. Every problem have a solution. You will find them in books. Everything you are facing right now, someone have faced it earlier. Read their experience and learn how to deal with it. Reading will even improve your vocabulary. It will enhance your confidence to speak fluently.

Rules of your life No. 7

Kindness is what the society needs. Just be amiable to everyone. No matter how successful you become, someone still can replace you. Your ego can evaded in seconds.

Rules of your life No. 8

Exercise daily. Workout 5 hours a week to remain fit.

Rules of your life No. 9

Always dress well. Your personality attracts people.

Rules of your life No. 10

Love is the key to every pain in this world. Be so loving to your dear ones that they feel surprised. While having a conversation with someone, give them your full attention. Do every little effort. These little efforts will make you more likable to them. The important thing is a person always demand two things, one- Respect and the second- Importance. People always want to see their priority in your life.Be open to know the facts which you didn’t even agree. Always listen and respect other one’s opinion. There are different to live life. So, just support in the way they choose to have.

Rules of your life No. 11

Never support criticism. If someone thinking doesn’t match with your, don’t make them feel unwanted. Always respect the opinion. Everyone is unique in their own way. Someone with no mind will only condemn, it takes great courage to accept something which doesn’t favor your opinion.

Rules of your life No. 12

Never give advice to someone who doesn’t need it. You words gets a value only when it’s the right time. They are useless if people doesn’t need them.

Rules of your life No. 13

Read newspaper daily. Make yourself updated with the current affairs. Read the new up gradation in your field.

Rules of your life No. 14

Even if someone hurts you with their words, never be harsh to them. Never abuse them. Just walk away silently. Now, pen down those words which people spoke to you due to your lacking. Work on them and prove them by achieving that goal. That is correct slap which you can give to them without being rude. Sit with them with great pride. Your success will show them everything. 

You can also read our blog on- Rational emotive behavioral therapy

Happy reading!


Is JioMart better than Amazon and Flipkart?

After reading lots of reviews and doing so much research our team found that the concept of JioMart will surely take over the market but as of now they are totally new to this industry and we all know that everything takes time to grow and Jio Mart will also take time to grow although it is very easy to make grow because of the name of Jio group. So, Is JioMart better than Amazon and Flipkart?

Is JioMart better than Amazon and Flipkart?

But as of now, it will take some time to grow because they are new in this field and if we compare to the known brands which are Amazon, Flipkart, swiggy, snapdeal, D-mart, and many more then we can see that they are doing business in Indian markets since 5-10 years and they become the trusted brands. So the service provided by these companies is best.


When compared to JioMart we found that the customers are not satisfied with the service of JioMart some of them have the complaints that their delivery agents will expect that they will walk to the society gate and pick their order. 

They do not provide packaging to the order, so the main thing delivery agents tell us is please carry your bag along because the goods are loose. When you compare it with other companies like  Amazon, Flipkart, snapdeal, everything is properly packed and sealed and the chances of getting a product damaged are really less.

The delivery agents, the customer care services and their support are not good and customers are facing problems in placing orders.

When we asked the customers the answer we got was that JioMart came in exams without preparations. Delivery happens as per their own comfort, with no flexibility to choose a slot.

Introductory offer is free delivery. And we don’t know the duration of free delivery 

Some customers reviews for JioMart

”Quality of the products are not good. Potatoes, Onions get spoiled often.”


“Range of products is very less. I could not find Paneer to order.


I ordered Sanitizer & they did not deliver it.”


But before going to the conclusion let me tell you some benefits of JioMart

Benefits of JioMart

The benefits provided by the jio mart are:

Free home delivery

JioMart provides you free delivery on any orders and there is no minimum order limit.

Easy Returns

No questions will be asked on returning the product 

No minimum order value

You have no minimum order value to order, you can even order a 10rs item and that too with no delivery cost 

Express delivery

They assure you to provide your order as soon as possible with the help of their express delivery 

WhatsApp services .

They provide you the service to order your product from the wide range of 50,000+ products from the WhatsApp 

Online/Offline Mode

You can order any product with the help of their online or offline mode.

Now coming back to the point Is JioMart better than Amazon and Flipkart?

So the answer is we can not say that JioMart is the best and we must stop using Amazon or Flipkart.

The reason behind this is Amazon and Flipkart are already established and well-settled brands in the e-commerce market or on the e-commerce platforms and Jio Mart is just trying to build their brand in the e-commerce market. So It won’t be right to compare Jio mart with established brands. It is like you are comparing some state-level athletes with international champion Usain Bolt.

Yup, But if we make a decision while considering their startup establishments and offers then as per our personal opinion. It is good for the Indian market.

You must read- SEO- Search Engine Optimization

Happy reading!

You can buy Redmi Earbuds from here


SEO- Search Engine Optimization

Whatever type of site you have, it is certain that a large proportion of your visitors will come from Google search results. Search engines are now the yellow pages of previous years. And through them we find what we need within seconds. But how can we ensure that our site will come up in the Search Engine Results Page (SERPs)? To begin with, this is not a simple process. However, it is something that you can achieve if you follow the right steps towards optimizing your site for the purpose of search, also known as Search Engine Optimization, or SEO for short. Before we go into Search Engine Optimization techniques, we may want to look at the philosophy that lies behind it.

SEO- Search Engine Optimization

You can also read on- AdWords Campaigns- Mistakes in the use of running it

Many people have connected SEO with dubious techniques of deceiving the search engines. A combination of tricks to make a site appear on the first page of Google without that site really deserving it. This is known as “Black Hat SEO”. Search engines, especially Google, have invested billions of dollars in order not to fall for such optimization tricks that were usual some years ago.

Combining highly sophisticated algorithms and artificial intelligence, Google can now understand very easily when a site is trying to cheat. So, what does it mean to have a search engine optimized site?

It means mainly to have a site that is worthy of ranking highly in search engine results. This is the foundation of SEO. All our other actions should build on this principle. But why have search engines invested so much to identify sites that deserve a higher ranking? The reason is simple. If search engines cannot identify and display at the top of their results page those sites that actually have the most to offer to searchers, then people will stop using them to look for information. The reason why we choose Google is precisely because it succeeds in finding pages that are the most relevant to us, and provide to us what we’re searching for. If the search engines cannot do this, because of some cunning webmasters, having bypassed the algorithms they use, then they obviously have no reason to exist. 

One of the first SEO methods ever implemented was the excessive use of keywords. If you were to look up the keyword ‘remote control’ in Google, it would find websites literally filled with repetitions and mentions of that word. Fortunately, this strategy can no longer be used. Although you will find many tools to measure the keyword density of your site, it is advisable not to keyword-stuff your pages. Google can now understand if you use natural language in your texts on page. So, it’s not worth giving special attention to the issue by filling your page with keywords.

However, if you follow these tips, the results you get will certainly be better and Google-approved. Include the word you are attempting to rank for in the URL of the page. For example, if you are aiming to rank for the keyword ‘remote control’, make sure you have an URL that looks like this. Include the focused keyword that you’re interested in on the title of your page. Rather than continually repeat the keyword that you’re targeting, use synonyms and related words. For example, remote control, handheld control, push-button control, TV, sofa, DVD, etc.

The use of synonyms and related key terms shows Google that our page is indeed relevant to a specific topic, and also gives us the possibility to rank for multiple keywords, other than focus on our keyword. Optimize your title tag. The title tag determines the way your title appears in Google. It is the first and most important element of your page and will determine how a user sees your page. The form should be the source of our HTML page. There are differing opinions on what size the title tag should be.

Although, theoretically, you can use up to 120 characters, it’s not a good idea to reach such numbers. Google usually shows up to 55 characters, including spaces between words.

The Meta Description of a page is a description that gives the use a brief understanding of the contents of the page. While the title tag of a page is advisable not to exceed 55 characters, the Meta Description of a page can be much longer. One or two sentences to a short paragraph, not exceeding 155 characters. Like the title tag, the Meta Description is placed within the <head> tag of the HTML code of our page. Although, as we mentioned, the Meta Description can be larger than the title tag, it should not exceed 155 characters. Avoid using the same Meta Description across the whole of your site or even on multiple pages.

All pages must be unique for the user to understand the page they are being taken to. A good tool to use for Meta Description writing is Google Webmaster Tools, which has a special section that will give you enough information, specifically about each page’s Meta Description. If the words are either too short or long or if it appears too many times, etc., it will let you know. It should be noted that Meta Descriptions are no longer considered as a ranking factor for search engines.

The main reason we insure meta descriptions are well-written and relate to the page they are used for is to help users understand what our site is about when they see it on the results page. In addition, Meta Descriptions are used by Facebook and Google+ when someone posts a link. Having written a proper description of our page increases the chances of people visiting our site through this link on these platforms. Choosing the keywords on which to focus our efforts is not a simple task. 

The two methods we can use are:

Option one for SEO

To choose keywords that have a high search volume. For example, the word LED. The obvious advantage to this option is that about SEO efforts bring results we will have a huge amount of visits to our site. However, as one would expect, the greater the volume of searches for a keyword, the higher the competition. This means that the effort, time, and cost we will need for Search Engine Optimization for such a keyword would be correspondingly high.

Option two for SEO

The second option for keyword selection would be to focus on less popular keywords. These are called ‘long tail keywords’. For example, “car LED UK”. Or something more specific, such as “where can I buy LED car London”. Although the visits and search volume we can expect from these keywords will be less, we can expect faster results with less effort. However, there is nothing to prevent us from focusing on more than one of these types of keywords. There is also another advantage in choosing long tail keywords. As a rule, they are much more focused and allow people who know exactly what they’re looking for to find what they need. 

These people are, therefore, much more likely to make a purchase because they have already settled on what they need and why they are searching for it. Let us look once more at the examples previously mentioned. When someone searches for the word ‘LED’ (L-E-D), we don’t know much about what she’s looking for. It can be a variety of things, since there are no other words for us to associate this keyword with. We can assume the searcher is one of the following: Someone who wants to learn more about this type of lighting. Someone is trying to see if it suits her to replace the bulbs in the house with LED. A student seeking information for an essay.

Someone who does market research. Somebody interested in Led Zeppelin. Alternatively, someone who searches for “LED car London”, knows very well what she’s looking for. She probably has already decided that she will have LED lights put in her car, and she’s trying to find a store that is close to her home to make a purchase. Therefore, the focus on long tail keywords will not only be less expensive and require less time. But it is also more profitable for your business.

But how can we identify the keywords that are worth investing in?The answer is simple: With Google Keyword Planner. By going to the following address. We see the choice. After you click on this option, you’ll see the screen below, which makes up the keyword of interest. LED, in this case. And then, you may choose from the options to target a specific country or language of interest. Greece and Greek, for example. By pressing the Download button, we will see a picture like this.

This table shows keywords associated with the word LED we used for our example. And how many monthly searches each one of these related keywords has. Analyzing the table, we can identify keywords that have a relatively small number of searches. But where the competition that exists for them is proportionately smaller. So, it may be not interesting to invest in them, as we can get results with relatively little effort.


AdWords Campaigns- Mistakes in the use of running it

Insufficient statistics will result in mistakes in the way you run your campaigns using AdWords. Even if we run a campaign installing Google Analytics on our site, it is imperative to measure results. It is through this software that we can draw conclusions about who visits our site and what pages consumers visit when they are there. Otherwise, running a campaign without Google Analytics is like traveling without a map, only by chance will we get to our destination. We can’t be sure what works and what doesn’t.

AdWords campaigns

You must also read our blog- Quality score of google ads- Part-2 also AdWords- Effective online business tool

Conversion Optimizer tool

If we are also using the Conversion Optimizer tool, we must ensure that Google Analytics is installed as the tool runs off data, which can be found within the software. Again, deciding not to have analytics is going to result in ineffective campaigns and the loss of sales for our business. Another way you can ineffectively use AdWords would be to create a campaign containing only one ad group for all our products.

Instead of grouping everything into one ad group and pouring all our products into the same bucket, we should segment similarly themed keywords into themed ad groups. Each ad group should have individual products that should be segmented as much as possible. Let’s say you’re selling men’s and women’s shoes. Instead of putting all the women’s shoes in the same group, make separate groups for trainers, boots, heels, and so on.

Even better, make different groups for specific sized heels, such as 12-inch heels, or 10-inch heels. Ideally, you can also separate products by color, depending on what it is you’re selling. The ad groups you choose should depend on the products you are selling. Ensure that all groups contain keywords that are relevant to one another and that make sense for them to be themed together.

Google’s Ad Networks

Another mistake using AdWords is to create similar campaigns across both Search Network and the Google Display Network. Both are Google’s Ad Networks, but there are significant differences between them.

Most importantly, they target completely different audiences. In the Search Network, the user is explicitly searching for product or service. For example, searches for ‘hotel in Santorini’ indicate that a user is looking for a specific place and is researching the purchase. This means that the click made on our advertising is much more likely to lead to a sale / conversion. Instead, the Google Display Network user does not have our product in mind. Instead, they could simply be reading an article on a blog, or browsing when they come across our advertisement. This means that, even if the user clicked on our ad, it would be more out of curiosity than with the intention to buy, statistically speaking.

Due to the huge difference in the way that both platforms work, i.e., one is based on specific targeting, the other is based on displayed and placed advertisements, it means that, in order to run successful campaigns on both platforms, you must have different strategies as to how you will target your users, spend your budget, and structure your ads for each.

Multiple ads

Create multiple versions of each ad. For example, if the above advertisement was ours, we should do the following variants.

The more variations or combinations of text, uppercase, lowercase, etc., the better. Believing that these changes would not make any difference in our performance would be incorrect. If we let two ads with minor changes compete with each other, after some time, we will find that one of them brings much better results, based on users preferring a certain style or wording of the advertisement. However, because we do not know which of all the variations are correct, we ought to examine as many as possible.

A prerequisite, of course, is to have a sufficient budget, which will allow several appearances in each version of the ad, in order to be able to draw safe results. If each variant has appeared only 10 times, any differences in clicks will be random and will not mean anything. As we have already analyzed, the Conversion Optimizer tool is an excellent tool that can increase our sales. Before we use it though, it is better to have at least 50 to 100 conversions. 

Flexible Bid Strategies

So, until then, what are we going to do? (AdWords campaigns)

Fortunately, Google gives us another tool called Flexible Bid Strategies. The best Flexible Bid Strategy we can use is called Maximize Clicks. Our selection of this strategy ensures that our ads will receive the most clicks possible, based on our available budget. This obviously does not mean that our advertising will always come first or it will constantly appear, but it does mean that, for the money we invest, we will get the best possible results.

Although we could have more control putting restrictions on how much it can cost per click, it is not always necessary to do so. Google does its job of understanding our data very well, giving us the best possible results. There are very few times that we can do something better ourselves manually. And usually, to do so, requires us to perform many experiments and be constantly on top of our campaign while making adjustments. This, of course, takes a lot of time and money, but with automation we can drive positive results in shorter periods of time.

I hope this AdWords campaigns idea was helpful to you.

Happy reading!


Quality score of google ads- Part-2

Let’s now look at the factors that affect the quality score of google ads and in more detail CTR,  Click-Through Rate.Suppose that an ad appears 100 times to various users doing a search. And let’s also assume that for every five of these appearances someone clicked on this ad.  In this case, we can say that the frequency of clicks is five percent and that the CTR is also five percent. The better your ad is with respect to what the user is looking for, the higher CTR will be.

Quality score of google ads

You must also read- AdWords- Effective online business tool

Typically, anything greater than a CTR of 1.5 is considered good. However, this is a general rule and not always applicable to all categories and markets. Also, when an advertisement appears in the first position, it will have a greater CTR than if it appears second or last. This is something that Google is well aware of, and has taken account of in its calculations.

Ad Relevance- Quality score of google ads

The more our advertisement responds to what the user is looking for, the better ad relevance it has. One way to achieve this is to include the keyword in the text and in the title of our advertising. Furthermore, we can put it in the display URL and the URL that is to be displayed in our advertising. For example, in the advertisement below, we see that the URL contains the keyword of our search, which is ‘sneakers’.

There are three classifications of Ad Relevance:below average, average, above average. If we are in the average or above average category, then this means that there are no significant problems with our advertising. On the contrary, if our score is below average, we will probably need to change something.

Usually, an advertisement is in the below average rating when it’s too general or when it targets too many different keywords. In this case, it is better that we make more ad groups, each of them targeting less and more specific keywords. For example, it’s good to have different ads and perhaps ad groups for the keywords ‘shoes’, ‘women’s shoes’ and ‘men’s shoes’.


Caution. It is possible that a keyword has a high Quality Score and a low Ad Relevance or vice versa. The reason is that AdWords, as we have explained, takes into account various factors to determine the Quality Score. Even if we have a high Quality Score, we need the Ad Relevance to be at least average, in order to achieve the results we want. Part of creating a successful ad is making sure the landing page experience is helpful and interesting to the visitor.

This means sending the user to a relevant page after she’s read your advertisement and decided to click it. The page which she lands on should ideally contain quality content. In addition to loading quickly, the landing page should contain Terms of Use and Privacy Policy.

It must also naturally be relevant to the ad that the user has clicked. Just as we should not have the same ad text for all keywords, we should also not have the same landing page for all our ads. On the contrary, keyword, ad text, and landing pages should be perfectly aligned.

We must make sure that our visitors feel that each step of their journey on our site is clear and the online experience we provide is smooth and flawless. A good method of doing so is to use the text of the ad as the title of our landing page. In a way, whoever clicks on our ad will immediately know that she has landed on the right place and not be confused.

If the landing page is related to the search term, is of good quality, has original content, has corporate transparency, easy navigation, loads fast, and has no technical issues, then Google would assess that this will provide a good user experience.

But why is the Quality Score of our google ads such a big deal?

The first reason has to do with the cost of our advertising. As we have already explained, if our ad is to appear first on the results page, a high bid is not enough. Equally important is its Quality Score. This means that if we have a good Quality Score, we’ll pay less per click than our competitors.

However, this does not only apply for the first ad position. Even if we appear in second or third place in the search engine results page, we will pay much less for each click if we have a high Quality Score.

The second reason Quality Score is important is the Return on Investment (ROI) that our ads have. An ad that has a high Quality Score is usually a carefully constructed advertisement. This means it is addressed to the right people in the right way and gives the right message.  Therefore, bringing more quality prospects and customers.

When someone makes an online purchase, it’s very important for us to be able to check where these sales come from. Google Analytics can help us with this. And in addition, we can also use the conversion tracking tools that AdWords provides. When someone clicks on one of our ads, Google places a cookie on the user’s browser. 

Through this cookie, it can follow the path the user took inside our site,and see what happened after the click on our ad. For example, if someone bought a product, if they made a reservation, if they registered for our seminar, etc. In order to use conversion tracking, we need to place some codes on the page that appears after the user makes a purchase or registration, such as a thank-you page. To find this code, we go to the tools option in AdWords and select Conversions. The conversions for our site are counted in two ways: 

1-per-click and many-per-click.

The 1-per-click estimates one conversion for each click on your AdWords ad that leads to a sale or desired action. This means that if more than one desired action happens after clicking on our ad, it would only calculate the first of these. This specific method is usually used in cases where we want to make the visit of our page do one thing.

For example, use the contact form to register for our newsletter, or buy our product if we sell only one product or service. The many-per-click counts more than one conversion or other desirable actions.

For example, if you have an online store and customers often buy more than one product at a time, it makes sense to use the many-per-click option.

Why is conversion tracking useful?

This answer is simple and complex at the same time. The simple part of the answer is that the conversion tracking allows us to connect each ad and keyword with our goals.

To see which ads and which keywords are bringing not just clicks, but actually realize sales to our business. We can also see which of the keywords we track and bid on give more return on our investment. In this way, we can invest more in the keywords driving the most sales, and thus maximize our profits. As mentioned, this is the simple and obvious reason for using conversion tracking.

Conversion Optimizer

Google also allows us to optimize how our ads appear, in order to maximize our sales. This is referred to as the Conversion Optimizer.

What makes the Conversion Optimizer a particularly important tool is that it can adjust our campaign in such a way to create our sales as much as possible. Instead of the sales focusing on clicks (CPC) or impressions (CPM), the Conversion Optimizer focuses on maximizing conversions. With the Conversion Optimizer, you can define either maximum cost per sale (maximum cost per acquisition), to pay for each conversion, or a target cost per customer (CPA-target), which is the average amount we will pay per conversion.

To work properly, the Conversion Optimizer uses the history of each campaign as a benchmark, in order to understand what kind of clicks bring conversions and sales. 

That is why it was necessary until recently, to have at least 15 successful sales conversions in the last 30 days in our AdWords account before we could activate the Conversion Optimizer tool.

Cost Per Click (CPC)

Looking at the account’s history, the tool automatically detects the optimal Cost Per Click (CPC) for your ad each time the ad appears. Although the charge is still based on the clicks, the rate at which our ads are displayed is such as to ensure that we get the sales we want without exceeding the amount that we have set as a limit on how much these sales will cost us. Taking into account the background of each campaign, our Conversion Optimizer tool proposes a maximum CPA bid and a recommended target CPA-offer to give us a suggestion on the amount we should spend on each sale conversion. 

If these amounts are not far from those we would be willing to pay to sell a product, we may want to use them. Even if the cost is somewhat larger than anticipated, it is recommended to use them in order to allow Google to gather more information about what works and what does not. Thereby, increasing the data available to the Conversion Optimizer tool and enabling us to achieve better results in the future. Then, based on the results of each ad, we can either increase or decrease the amount the tool suggests.

At first, the user of the Conversion Optimizer must invest some money to allow it to collect as much data as possible. Even if the far sales do not bring the desired profit we are hoping for, we should consider it as an investment that will give this tool the chance to work in the best way possible for your business.

Whilst the test phase, i.e., testing the tool for your business, is completed and you have settled to a specific amount as your CPA, do not change it more frequently than once every few weeks. The Conversion Optimizer tool takes time to adapt to the new amounts you enter. And any changes will significantly reduce performance. The use of the Conversion Optimizer tool should under no circumstances be placed as an excuse for not having a good Quality Score, and generally not having optimized ads.

The Conversion Optimizer tool works with the data that you give it. For example, the landing page for a specific keyword, the text to be including in your ad, and so on. If the data that you give the tool is of poor quality, then the results that the Conversion Optimizer brings will be just as poor, as if you had uploaded these ads manually. In other words, garbage in, garbage out.

Thus, you’ll be paying more per sale than if you had created better ads. So, ensure that all the data you feed to the Conversion Optimizer tool is of high quality. Chances are that you will see changes in the performance of your ads when using this tool.

There is never anything static within paid advertisements. This is partly due to the fact that the environment of AdWords is dynamic. Firstly, the consumer preferences are always changing, with no products and trends being introduced constantly in the market. Secondly, every day there are new competitors coming in and out. This changing landscape therefore changes the performance of your ads regularly.

It’s advised to use the Conversion Optimizer tool after you have completed setting up your campaign in AdWords, having decided the keywords that you’re going to target, the text of each ad, and after ensuring that the ad groups that you created are the right ones.

If you make major changes, such as removing ad groups and replacing them with others, while using Conversion Optimizer, you’ll most likely see negative changes in your ad’s performance. Once the campaign begins, that is, of course, always tweaking to do. But once we start using the Conversion Optimizer tool, it is advisable to reduce changes to a minimum. Otherwise, it may take months to see the results we want.

Always compare the performance of the Conversion Optimizer tool with the results you had before activating it. Thus, you’ll be able to understand whether the tool is increasing your business profits. Since the Conversion Optimizer cost is based on the sales it brings, it is unadvisable or just plain stupid to have budget restrictions when using it. You should always have the budget set at more than it can spend, and make sure that this budget is never depleted or exhausted.

After all, the more we spend, the more sales we have. And because we have already determined how much we want to pay for each sale, it is foolish to put restrictions on the budget of our advertising. If we do this, we are putting limits on our profits. you will see fluctuations in the performance of each ad. This is normal and expected.

In order to form a complete picture of how this function affects our sales, it will take some time to compile data that can be used to get a full understanding of the tool’s performance. As we mentioned, to enable the Conversion Optimizer tool, there was a restriction of at least 15 conversions in 30 days. Even though this is not the case anymore, it is strongly advised to have at least 50 or, even better, 100 conversions, before you start using it.

Happy reading!